geografia pubblicitaria dell'esportatore
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geografia pubblicitaria dell'esportatore

geografia pubblicitaria dell'esportatore


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About the Book

La raccolta presenta i lavori di giovani ricercatori - studenti di giornalismo dell'Università Statale Bielorussa - Elizaveta Anikevich, Elizaveta Beganskaya, Anastasia Bobovich, Maksim Gameza, Aleksandra Gvozdeva, Svetlana Zaporazana, Ekaterina Myadelova, Daria Savelyeva, Andrey Semchenko, Valeria Sidorchuk, Alina Smirnova, che si concentrano sulle caratteristiche, le potenzialità e le prospettive del mercato pubblicitario in più di venticinque Paesi, situati in diversi continenti del nostro pianeta. La rilevanza di questo tema è spiegata dal fatto che garantire le condizioni per la crescita delle esportazioni di beni e servizi è una delle aree più importanti dell'attività economica estera per la Repubblica di Bielorussia. Allo stesso tempo, una politica pubblicitaria ben concepita può e deve essere un potente strumento per promuovere le esportazioni bielorusse sui mercati esteri. Quali sono le peculiarità della legislazione sulla pubblicità nei diversi Paesi? Su cosa dovrebbero concentrarsi gli esportatori bielorussi quando si rivolgono alla sfera mediatica di questi Paesi per entrare in nuovi mercati? Quali sfide potrebbero affrontare? Le risposte a queste domande sono contenute nello studio collettivo proposto.


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Product Details
  • ISBN-13: 9786205265048
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 317 gr
  • ISBN-10: 6205265044
  • Publisher Date: 31 Oct 2022
  • Height: 229 mm
  • No of Pages: 176
  • Spine Width: 10 mm
  • Width: 152 mm


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