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Geomarketing

Geomarketing


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About the Book

Geomarketing, und damit einhergehend die Nutzung von Geographischen Informationssystemen (GIS), war bisher noch nicht Gegenstand eingehender wissenschaftlicher Untersuchungen. Im Gegensatz dazu findet Geomarketing in der Praxis weit verbreitet Anwendung und hat sich folglich als ein schnell wachsender Wirtschaftszweig etabliert, welcher jedoch ohne wissenschaftliches Fundament existiert. Demzufolge soll die Arbeit zum einen ein einheitliches Bild vom Begriff Geomarketing schaffen und zum anderen die Anwendungsbereiche von Geomarketing im Hinblick auf die Vorbereitung und Unterstützung von Entscheidungsträgern in der Automobilindustrie darstellen. Hierbei wird sowohl auf die operativen als auch auf die strategischen Anwendungsmöglichkeiten von Geomarketing - am Beispiel der deutschen Automobilindustrie - eingegangen.
About the Author: Der Autor: Benjamin Trespe studierte Betriebswirtschaftslehre mit den Schwerpunkten Marketing und Betriebliche Steuerlehre an der European Business School (EBS) in Oestrich-Winkel, der Unitec in Auckland sowie der Richard Ivey School of Business in London (Ontario, Kanada). Im Rahmen seines Studiums absolvierte er mehrere Praktika im In- und Ausland. 2003 wurde er Wissenschaftlicher Mitarbeiter am Lehrstuhl für Strategisches Marketing an der ebs und war parallel zu diesem Engagement als Analyst für den COO Europa einer Bank tätig. Er ist Lehrbeauftragter an der European Business School und der Württembergischen Verwaltungs- und Wirtschafts-Akademie (VWA) in Stuttgart sowie Aufsichtsratsvorsitzender einer mittelständischen Aktiengesellschaft.


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Product Details
  • ISBN-13: 9783631556764
  • Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
  • Binding: Paperback
  • Height: 208 mm
  • No of Pages: 256
  • Series Title: Strategisches Marketingmanagement
  • Sub Title: Eine Analyse Der Erfolgspotenziale Aus Sicht Der Deutschen Automobilhersteller
  • Width: 145 mm
  • ISBN-10: 3631556764
  • Publisher Date: 03 Dec 2007
  • Edition: New edition
  • Language: German
  • Returnable: N
  • Spine Width: 18 mm
  • Weight: 426 gr


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