Geschlechtsdiskriminierende Wirtschaftswerbung - Bookswagon
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Geschlechtsdiskriminierende Wirtschaftswerbung

Geschlechtsdiskriminierende Wirtschaftswerbung


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About the Book

Since the 1970s sexism in advertising has been the subject of many political and social discourses as well as the reason for social-scientific research. For the first time, the problem is analysed thoroughly in its legal dimensions. Based on social-scientific research and a critical analysis of the efficiency of the German Advertising Standards Authority the examination of the German constitutional law reveals in which regards gender-discriminating advertising violates constitutional rights and to what extent a legal prohibition of such advertising would be justified. Following a subsumption under European law the author analyses if the German UWG (Act Against Unfair Competition) is a possible instrument of regulation to ensure protection against gender discriminating advertising. The author substantiates that the UWG is to be interpreted value-related and assigns the constitutional assessments to the unfair competition law. The thesis concludes with a suggestion for a norm that contains the prohibition of gender-discriminating advertising to be implemented in the UWG.


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Product Details
  • ISBN-13: 9783848718498
  • Publisher: Nomos Verlagsgesellschaft
  • Publisher Imprint: Nomos Verlagsgesellschaft
  • Height: 226 mm
  • No of Pages: 327
  • Series Title: Schriften Zur Gleichstellung
  • Sub Title: Zur Rechtmassigkeit Eines Verbots Geschlechtsdiskriminierender Werbung Im Uwg
  • Width: 152 mm
  • ISBN-10: 3848718499
  • Publisher Date: 06 Jan 2015
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 0 mm
  • Weight: 750 gr


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