Gestaltung innovativer Dienstleistungen by Alexandra Buczkowski
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Gestaltung innovativer Dienstleistungen

Gestaltung innovativer Dienstleistungen


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About the Book

Diplomarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Fachhochschule Dortmund, Sprache: Deutsch, Abstract: Der Begriff "Dienstleistungsgesellschaft" ist keine Modebezeichnung des letzten Jahrzehntes, sondern spiegelt die stetig steigende gesamtwirtschaftliche Bedeutung von Dienstleistungen wider. Laut Ernst greift der Begriff sogar zu kurz, um die Wirtschafts- und Gesellschaftsstrukturen der Zukunft zu kennzeichnen (vgl. Ernst 1998, S. 7). Betrachtet man die Entwicklung der Wirtschaftsstruktur der letzten 30 Jahre aus volkswirtschaftlicher Sicht, lässt sich eine deutliche Verschiebung vom sekundären in den tertiären Sektor erkennen. Dieser "intersektorale Strukturwandel" (Corsten 2001, S. 1) ist besonders in den letzten Jahren überdurchschnittlich schnell vorangeschritten... Auf Märkten, in denen sich Kundenanforderungen und Wettbewerbsbedingungen rasant verändern, ist die Innovationsfähigkeit eines Unternehmens ein entscheidender Erfolgsfaktor. Innovationen sind der Weg, mit dem Unternehmen Wachstum und Erfolg erreichen (vgl. Schumpeter 1912, S. 170ff.). Der intensive Wettbewerb verlangt von produzierenden Unternehmen sowie von Dienstleistungsanbietern ständig innovative Problemlösungen für den Kunden. Diese Herausforderung wird durch verkürzte Produktlebens- und Produktinnovationszyklen sowie durch die sinkende Loyalität der Nachfrager verstärkt (vgl. Kunz/ Mangold 2004, S. 329)... Auch die Wissenschaft in Deutschland hat sich dieser jungen Fachdisziplin angenommen und forscht seit Mitte der 90er Jahre unter der Bezeichnung "Service Engineering" auf diesem Gebiet. Das "Service Engineering" beschäftigt sich mit der "...systematischen Entwicklung und Gestaltung von Dienstleistungsprodukten unter Verwendung geeigneter Vorgehensweisen, Methoden und Werkzeuge..." (Fähnrich et al. 1999, S. 5). Zahlreiche Studienauswertungen haben ergeben, dass der Einsatz von durchgängigen Methoden und Werkzeugen bei der Entwicklung und


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Product Details
  • ISBN-13: 9783638841269
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 9 mm
  • Weight: 458 gr
  • ISBN-10: 363884126X
  • Publisher Date: 06 Nov 2007
  • Height: 297 mm
  • No of Pages: 164
  • Series Title: German
  • Sub Title: Methoden und Best Marketing Practice
  • Width: 210 mm


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