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Gestión Comunicacional Departamental Universitaria

Gestión Comunicacional Departamental Universitaria


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About the Book

Se muestra un modelo de gestión comunicacional para los departamentos del ciclo básico de la Facultad de Ingeniería de la Universidad del Zulia a través de redes sociales. El sustento de investigación se apoya en los autores Cabero (2008), Mosley, Megginson y Pietri (2005), Valenzuela (2012) entre otros. El estudio es descriptivo, de campo con un diseño no experimental, con una población de cinco jefes de departamento. Como técnica se dispuso del cuestionario conformado por 36 items con la disponibilidad de cinco alternativas de respuestas, se consideró la validez, de contenido de expertos, para la confiabilidad el uso del coeficiente de Cronbach estableció un índice de 0.88. Para los resultados se dispuso de la estadística descriptiva. En cuanto a las herramientas dispuestas, tanto la alternativa de Twitter como WhatsApp no están consideradas de una manera formal y definida, tampoco se acude al uso procedimentado del correo electrónico. En dirección a conformar el modelo de gestión comunicacional se estructuró un esquema viable basado en la capacidad de emisión, recepción y retroalimentación dentro del proceso comunicativo.


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Product Details
  • ISBN-13: 9786200403674
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Editorial Academica Espanola
  • Height: 229 mm
  • No of Pages: 120
  • Spine Width: 7 mm
  • Width: 152 mm
  • ISBN-10: 6200403678
  • Publisher Date: 23 May 2020
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Weight: 236 gr


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