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Gesundheitswesen im heutigen Medienzeitalter

Gesundheitswesen im heutigen Medienzeitalter


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About the Book

Das Gesundheitswesen stellt einen der wichtigsten Bereiche unseres Gesellschaftssystems dar, der sich stets weiterentwickelt. Seit ein paar Jahren hat er sich nun auch im Internet etabliert, bietet hier schnellen Zugriff auf Informationen, Ratschläge und sogar Diagnosen und Behandlungen. Doch was bedeutet das für unseren Alltag, unseren Umgang mit der Gesundheit und all den Informationen, die wir nun verarbeiten müssen. Welche Verhaltensänderungen zeichnen sich im neuen Medienzeitalter in Sachen Gesundheit ab? Dieses Buch möchte erörtern, unter welchen Umständen Gesundheitskommunikation im Internet bisher existiert, welche Ansätze weiterhin möglich sind und in welcher Form das Ziel der Gesundheitsförderung durch Kommunikation im Internet zu erreichen ist. Welche Kanäle können hierzu eingesetzt werden und wie ist durch Gesundheitskommunikation im Internet eine positive Verhaltensänderung zu erreichen?
About the Author: Daniela Manske, M.A. wurde 1986 in Neu-Ulm geboren. Ihr Studium der Medien- und Kommunikationswissenschaften schloss die Autorin im Jahre 2011 mit dem akademischen Grad des Master of Arts erfolgreich ab. Bereits während des Studiums sammelte die Autorin umfassende praktische Erfahrungen in der Medienbranche. Durch die Beteiligung an der Umsetzung eines umfangreichen Gesundheitsportals entstand der Gedanke, sich der Thematik des vorliegenden Buches intensiver zu widmen.


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Product Details
  • ISBN-13: 9783842883529
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 186 gr
  • ISBN-10: 3842883528
  • Publisher Date: 25 Jul 2013
  • Height: 210 mm
  • No of Pages: 108
  • Series Title: German
  • Sub Title: Möglichkeiten der Gesundheitsförderung durch die Kommunikation im Internet
  • Width: 148 mm


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