Getting Digital Marketing Right

You're exhausted, tired, and burdened by the chaos that is "digital marketing". You have business growth goals to meet over the next 12 months. You already tried some marketing tactics and met with different consultants, agencies, and potential hires. Still, there's still no clear answer...

How can you maximize your return and meet your business goals, all while on a limited budget? If we had a corporate level, multimillion dollar budget, this might be easy. But, we aren't in that position.

It takes just two things...

First, how can you turn your digital presence into something useful, like leads or customers? A digital sales funnel will help you do that.

Bonuses that come with the book are listed below.

• Stage 1: Generate Demand
• Stage 2: Capture Quality Leads
• Stage 3: Nurture Leads
• Stage 4: Convert Leads into Customers
• Stage 5: Close, Deliver, & Satisfy
• Stage 6: Referrals and Follow Up

But that alone doesn't mean much unless there's a clear purpose. To have a purpose, we need a digital strategy.

• The First Step - Where are you today?
• The Second Step - Finding Your Ideal
• The Third Step - Mapping Out Your Plan
• The Fourth Step - Getting Your Hands Dirty
• The Fifth Step - Recap & Review

Did you notice we didn't say that you have to know how to do popular digital marketing tactics?

Here's why: You'll learn the importance of things like search engine optimization, online advertising, marketing automation, lead capture forms, and so on.

But we don't worry about how to do them. It isn't our job to know how to code a website, or do SEO, or any of that technical knowledge. That's not what getting digital marketing right is about.

We do want to know how these techniques will help grow our business and if they make sense to help us reach our goals. That's what we will figure out as we go through this book, examining our digital sales funnel and developing our strategy.

What moves us from today to our ideal future? The only way is to first know your ideal future state, where you are today, and what will help you in that journey. That's why we need a digital strategy.

Whether you call it online marketing, internet marketing, or digital marketing, what you really want is a reliable method to grow your business and reach your company's vision.

With an 80/20 approach, your company, large or small, can achieve those goals. You'll learn about focusing on the 20% of what you need to know to achieve 80% of the results. Don't worry about reaching 100%; you'll have technical experts in areas like web development, online advertising and SEO to do that.

It's this digital strategy framework that turns you into a masterful digital marketer.

Digital marketing can be the way to grow your business and attain your goals. It is powerful marketing. You just need a digital sales funnel and a strategy.

• Digital Sales Funnel Template
• Ideal Customer Profile Template
• GDMR Official Workbook
• 57 Headline Formulas

Buy your copy of Getting Digital Marketing Right today to start growing your business, meeting your goals, and becoming a masterful digital marketing
About the Author: David J. Bradley, MBA is the CEO of The Bradley Business Group (TheBBG.com). Born and raised in North Providence, Rhode Island, his entrepreneurial spirit, strategic mindset, and digital savvy lead him to consulting with businesses internationally. Driven by an intersection of passions in emotional intelligence, communication, psychology, technology, neuroscience, and marketing, David's purpose is to help others realize their growth potential and experience the benefits of a strategic approach. David obtained his MBA specialized in marketing at Providence College, where he served as a Business Education Innovation fellow, developing programming taught in an undergraduate colloquium and MBA classrooms. David continues to write as a contributor to several other books and over 25 publications.