Gewinnsteigernde Marketingmaßnahmen bei Sportevents am Beispiel Red Bull
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Gewinnsteigernde Marketingmaßnahmen bei Sportevents am Beispiel Red Bull

Gewinnsteigernde Marketingmaßnahmen bei Sportevents am Beispiel Red Bull


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About the Book

Studienarbeit aus dem Jahr 2016 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2, Fachhochschule des Mittelstands, Sprache: Deutsch, Abstract: In der folgenden Studienarbeit werde ich mich mit dem Thema "gewinnsteigernde Marketingmaßnahmen bei Sportevents am Beispiel Red Bull" beschäftigen. Ich habe mich für dieses Thema entschieden, da ich mich sehr für Marketing und dessen Auswirkungen interessiere. Red Bull ist ein namenhaftes Unternehmen, das ausnahmslos die spektakulärsten Sportevents sponsert und wie kein anderer Werbeträger so raffiniert die Elemente und Methoden des Marketings für sich nutzt. Da das Unternehmen mittlerweile ein sehr weit gefächertes Spektrum an Sportarten und Events abdeckt, möchte ich mich in dieser Studienarbeit nur auf einige Beispiele beschränken. Zunächst werden die Grundlagen zum allgemeinen Verständnis und den Strukturen des Unternehmens erklärt. Darauf folgen einige Begriffserklärungen. Im nächsten Schritt folgt der Schwerpunkt der Studienarbeit: Sponsoring von Sportveranstaltungen durch das Unternehmen Red Bull, was anhand von Beispielen erläutert wird sowie der Einsatz des viralen Marketing. Der folgende Anschnitt soll dann anschließend die Zukunft von Red Bull analysieren. Abschließend wird die Studienarbeit von einem umfassenden Fazit abgeschlossen. Im Jahr 1982 reiste Dietrich Mateschitz, geb. 20 Mai 1944, aus beruflichen Gründen nach Thailand. Um gegen seinen Jetlag anzukämpfen trank er den Energie Drink Krating Daeng, der in Asien bereits bekannt war, jedoch für den europäischen Markt eine Neuheit. Krating Daeng, zu deutsch roter Bulle, ist ein aufputschendes Koffein-Zucker-Getränk. Mateschitz war sofort begeistert von dem außergewöhnlichen Produkt und entdeckte eine Nische auf dem europäischen Markt. Er erwarb internationale Lizenzrechte und gründete 1984 in Zusammenarbeit mit seinen thailändischen Partnern die Red Bull GmbH. Er erwarb 49 % der Firmenanteile und importiert


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Product Details
  • ISBN-13: 9783668533455
  • Publisher: Grin Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 95 gr
  • ISBN-10: 3668533458
  • Publisher Date: 26 Sep 2017
  • Height: 210 mm
  • No of Pages: 26
  • Spine Width: 2 mm
  • Width: 148 mm


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Gewinnsteigernde Marketingmaßnahmen bei Sportevents am Beispiel Red Bull
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