The Great Redesign by Matthias Schrader - Bookswagon
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The Great Redesign

The Great Redesign


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About the Book

We live in a world that's constantly redesigned. Today's redesign is tomorrow's vintage look. But times of crisis rapidly change the picture. Suddenly, the whole world is in dire need of a proper redesign. From capitalism to communication, from work to supply chains, from cities to office space - it's hard to find an area of our lives that's not due for an overhaul. This is a challenge, but also a huge opportunity: to design a better world. Edited by Matthias Schrader and Volker Martens. With contributions by Payal Arora, Axel Averdung, Kristina Bonitz, Azeem Azhar, Genevieve Bell, Amy McLennan, Benedict Evans, Daisy Ginsberg, Rafael Kaufmann, Sohail Inayatullah, David Mattin, Miriam Meckel, Léa Steinacker, Thomas Müller, Ramez Naam, Tijen Onaran, Pamela Pavliscak, Ben Sauer, Laëtitia Vitaud, Albert Wenger.
About the Author: Matthias Schrader is one of Europe's digital pioneers. He founded digital marketing and advertising agency SinnerSchrader in the mid-90s and began to develop e-commerce solutions for startups like Intershop, Ricardo and buecher.de, enabling them to go public earlier than expected. In 1999, SinnerSchrader issued a public offering of its own and was one of only a handful of fledgling companies that survived the so-called "new economy" and actually emerged strengthened by the experience. In 2006, Schrader founded the NEXT Conference which has become the leading symposium for digital transformation in Europe. In 2017, the worldwide management and technology consultancy Accenture took a controlling interest in SinnerSchrader for a nine-figure sum. Since 2018, Matthias Schrader is leading Accenture Interactive in Germany, Austria and Switzerland.


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Product Details
  • ISBN-13: 9783948580841
  • Publisher: Next Factory Ottensen
  • Publisher Imprint: Next Factory Ottensen
  • Height: 246 mm
  • No of Pages: 236
  • Spine Width: 13 mm
  • Weight: 476 gr
  • ISBN-10: 3948580847
  • Publisher Date: 18 Jan 2021
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: Frameworks for the Future
  • Width: 189 mm


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