Section 1: Green Communications and Positioning
Chapter 1: Green Integrated Marketing Communications in Africa by Dr Kojo Kakra Twum and Dr Andrews Agya Yalle
Chapter 2: Green Integrated Marketing Communications: An Asian-African Comparative Study by Dr Genevieve Bosah.
Chapter 3: Environmentalist Political Communication: Nation-branding and Political Socialization Through Environmentalism by Prof. Ahmet İlkay Ceyhan
Chapter 4: Green Positioning Strategies by Dr Abdul-Hamid.
Section 2: Green Washing
CHAPTER 5: Green Positioning: A Focus on South and India by Dr Meenakshi Gujral
Chapter 6: Greenwashing by Dr Gül Kaner
Chapter 7: A Critical Approach to Corporate Greenwashing Activities Under the Roof of Corporate Social Responsibility by Dr Banu Bertan
Chapter 8: Green Washing, Green Knowledge and Green Communications: Exploring the Links by Dr Hilda Dondolo
Section 3: Managing Green Branding Marketing:: Traditional, Digital and Service Perspectives
CHAPTER 9: Green Branding by Dr Derya Yalçın
Chapter 10: Green Marketing in the Online environment by Dr Moses Moshe Vhukeya
Chapter 11: Green Service Innovation and Servitization by Dr Ufuk Gür
Chapter 12: Opportunities and Challenges in Green Marketing by Dr Daniel Ofori
About the Author: Dr. Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, UK.
Dr. Ogechi Adeola is an Associate Professor of Marketing and Head of Department of Operations, Marketing and Information Systems at the Lagos Business School, Pan-Atlantic University, Nigeria.
Isaiah Adisa is a management researcher and consultant based in Nigeria. Isaiah has co-edited book(s) on green marketing and green people management.
Professor Robert E. Hinson is the Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School.
Dr. Chipo Mukonza is Founder and Managing Director of RC Global Research Training and Consultancy. She is also a Lecturer at Tshwane University of Technology, South Africa.
Dr. Ayça Can Kırgız is an Associate Professor at the Istanbul Kent University, Turkey.
