Chapter 1: Green Business Practices in Emerging Economies
Chapter 2: Green Marketing: A Conceptual Overview
Chapter 3: Green Product Management
Chapter 4: Green Integrated Marketing Communications
Chapter 5: Green Branding
Chapter 6: Greenwashing
Chapter 7: Planning in Green Marketing
Chapter 8: Green Human Resources Management
Chapter 9: Green Distribution Management
Chapter 10: Green Positioning
Chapter 11: Project Management in Green Marketing
Chapter 12: Opportunities and Challenges for Green Marketing
Chapter 13: Green Marketing Practices in Emerging Economies: Key Insights and Recommendations for Future Research
About the Author: Chipo Mukonza is a Lecturer at the Tshwane University of Technology in Polokwane, South Africa.
Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria.
Isaiah Adisa is a management researcher and consultant based in Nigeria.
Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School.
Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.
Ayça Can Kırgız is an Associate Professor at the Istanbul Kent University, Turkey.
