Grenzwissenschaften Book by Peter Busch - Bookswagon
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Grenzwissenschaften

Grenzwissenschaften


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About the Book

Unsere Welt ist voll mit Werbung, denn mittlerweile haben sich alle Produkte in ihrem Nutzen soweit angenähert, dass oft nur noch die Art der Werbung den Unterschied macht. Auffallen um jeden Preis ist somit umso mehr das Schlüsselwort für die Kommunikationsbranche geworden, so dass Extreme mittlerweile zum Werbealltag gehören. Doch genau hier klafft immer noch eine große Lücke, denn hohe Aufmerksamkeit verspricht nicht immer auch hohe Gewinne. Empirische Studien konnten beweisen, dass der immer kognitiv handelnde Konsument eine Illusion gewesen ist. Mit Hilfe des Phänomens implizites Lernen, eine Sonderform des unbewussten Lernens, sollen folgende Fragen, die aufkommen, wenn man an die Grenzen des AIDA-Modells stößt, beantwortet werden Warum kann Werbung auch ohne Aufmerksamkeit wirken? Wieso kann Werbung auch bei geringem Produktinvolvement (Interesse und persönliche Wichtigkeit für eine Produktkategorie) Erfolg haben? Und warum können starke und bekannte Marken nicht aufhören zu werben, wenn nach AIDA eine Überzeugungsleistung stattgefunden hat?
About the Author: Peter Busch, geboren 1974 in der Goethestadt Frankfurt am Main, studierte nach Studien in den Fachbereichen Medizin und Philosophie an der Johannes-Gutenberg Universität Mainz am Privaten Institut für Marketing und Kommunikation in Wiesbaden Marketing und Kommunikation. Dieses Studium schloss er mit der Diplomnote von 1,0 ab. Danach folgten Ausbildungen zum NLP Practitioner und NLP-Master DVNLP zertifiziert an der Explorers' Akademie in Frankfurt. Bei Katia Görmer absolvierte der Autor den Reiki Grad I und ist zudem ausgebildeter Hypnotiseur und ausgebildeter Blitzhypnotiseur. Mittlerweile arbeitet er als freiberuflicher Mental Coach sowie als Senior Consultant im Bereich Onlinemarketing und Concept bei der Agentur buschschuetze.


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Product Details
  • ISBN-13: 9783956840722
  • Publisher: Bachelor + Master Publishing
  • Publisher Imprint: Bachelor + Master Publishing
  • Height: 254 mm
  • No of Pages: 50
  • Series Title: German
  • Sub Title: Neuromarketing in Bezug auf die AIDA Formel
  • Width: 178 mm
  • ISBN-10: 3956840720
  • Publisher Date: 26 Nov 2013
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Weight: 154 gr


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