Grow Your Online Sales by Greg Jameson at Bookstore UAE
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Grow Your Online Sales

Grow Your Online Sales


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About the Book

The Internet has changed and grown over the past four years since this book was first published. The second edition has been completely updated with the latest information while retaining the original metaphor of growing a plant and comparing it to growing your online sales. There is still a huge misconception is that Google will drive traffic to a web site, and the best way to get noticed online is to be number one on Google. Unfortunately, it doesn't work that way. When you first start out, no one on the Internet knows who you are. They don't know where to find you, and even if they did, they probably aren't going to buy from you. It doesn't matter what shopping cart you have, who your webmaster is, or what SEO firm you use. So contends Jameson in this sometimes controversial, but accurate account of how the Internet works. The way to get people to visit your web site is to do lots and lots of creative marketing to generate word-of-mouth. YouTube videos that become viral, emails that get forwarded, press releases that get picked up and blogged about, social networking links, newsletters and other marketing efforts that provide links back to your site all help to drive traffic. Then, once you have already become popular, Google and the other search engines start to notice you, and your position begins to move up. You don't get to be popular by being number one on Google - you get to be number one by being popular in the first place! In other words, an Internet business is still a business and you are going to have to work at it to be successful. The good news is that small businesses can still compete with large business on the Internet. This book will show you how.
About the Author: Greg Jameson is a Colorado Small Business of the Year and Inc 500 Award Winning Entrepreneur. He has spoken to audiences around the world about software solutions. What makes Greg Jameson qualified to write about ecommerce solutions? For starters, he is a software expert, having developed 3 commercial software applications, all of which remain on the market today. His first product, a landscape design program that worked with AutoCAD, was sold through a dealer channel nationally and a distribution channel internationally in over 20 countries. So he has had experience selling through a reseller channel. Since the advent of the Internet, he has been designing and running a hundreds of websites. He has also been selling through an online store in the B2C space, working the other end of the spectrum and dealing with a number of suppliers, manufacturers and drop-shippers. His current software, the WebStores shopping cart is designed from the ground up as a B2B shopping cart. It has been used for a wide variety of industries that sell through reseller networks including wholesale jewelers, growers, concrete pumpers, agricultural valves, artists, and metal fabricators. He continues to be the creative force at WebStores Ltd., developing applications that are now used by thousands of businesses all over the world. Greg holds a BS from Colorado State University and Masters from the University of Arizona.


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Product Details
  • ISBN-13: 9781495350573
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 236
  • Series Title: English
  • Sub Title: Practical Advice on Getting the Most of Your Internet Presence
  • Width: 152 mm
  • ISBN-10: 1495350576
  • Publisher Date: 26 Jan 2014
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 13 mm
  • Weight: 372 gr


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