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The Growth Advantage

The Growth Advantage


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About the Book

Provides a blueprint for your company's sustained and profitable growth. Let's face it: sustained business growth doesn't just happen. Growth must be planned for and executed, cultivated from a strategic standpoint and applied tactically at the frontline, led by the right people, and focused on the right objectives. The Growth Advantage provides a blueprint for sustained and profitable growth for any business. It is designed to help companies build the ultimate competitive edge. The book is broken into three parts that outline the Planning Advantage, the Execution Advantage, and the Company Advantage, which will help you align your company with its goals. The Growth Advantage cracks open the business secrets that teach companies how to achieve that dream of steady, predictable growth through effective planning and solid execution. Readers learn how their company can develop and sustain a blueprint for growth that guides company actions on a daily and weekly basis. Combining elements of culture, strategy, planning, execution, talent acquisition, training, motivation, accountability, and brand differentiation into one book with clear, actionable steps, Bob Lisser brings readers along a journey that starts with a plan and ends with success.
About the Author: Bob Lisser is founder and president of Growth Advantage, a business consulting, public speaking, and training firm. He has worked in the field of business advising and training for more than twenty years and has nearly four decades of business experience to share with fellow leaders, owners, executives, and managers. He lives in Madison, WI.


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Product Details
  • ISBN-13: 9781538161722
  • Publisher: Rowman & Littlefield Publishers
  • Publisher Imprint: Rowman & Littlefield Publishers
  • Height: 226 mm
  • No of Pages: 246
  • Spine Width: 23 mm
  • Weight: 485 gr
  • ISBN-10: 1538161729
  • Publisher Date: 15 Apr 2022
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Sub Title: A Business Blueprint for the Ultimate Competitive Edge
  • Width: 147 mm


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The Growth Advantage
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The Growth Advantage
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