Growth Hacking
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Growth Hacking

Growth Hacking


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About the Book

¿Estás listo para llevar tu negocio al siguiente nivel? En "Growth Hacking: Técnicas para Acelerar tu Negocio", descubrirás estrategias innovadoras y herramientas prácticas para impulsar el crecimiento de tu empresa de manera efectiva y sostenible. Este libro es una guía completa para emprendedores, gerentes y profesionales del marketing que buscan dominar el arte del growth hacking y escalar sus negocios de forma exponencial.

Lo que aprenderás:

  • Introducción al Growth Hacking: Comprende los fundamentos y la filosofía detrás del growth hacking.
  • Mentalidad de Growth Hacker: Desarrolla un pensamiento disruptivo e innovador, fomenta una cultura de experimentación y utiliza datos para tomar decisiones informadas.
  • Entendiendo tu Producto y Mercado: Define el product-market fit, identifica y valida tu mercado objetivo, y adapta tu producto para maximizar el crecimiento.
  • Estrategias de Adquisición de Usuarios: Explora canales de adquisición efectivos, técnicas de SEO, marketing de contenidos, publicidad paga y cómo generar tráfico orgánico.
  • Activación y Retención de Usuarios: Mejora la experiencia del usuario (UX), aumenta la tasa de activación, y emplea estrategias de retención para reducir la tasa de abandono.
  • Modelos de Negocio y Monetización: Descubre diversas estrategias de monetización y aprende a optimizar conversiones y ventas.
  • Análisis y Optimización Continua: Realiza pruebas A/B efectivas, implementa un ciclo de feedback y mejora continua, y adapta tu estrategia basada en resultados.
  • Plan de Acción para tu Estrategia de Growth Hacking: Diseña y ejecuta tu propio plan de growth hacking, evaluando y ajustando la estrategia conforme a los resultados obtenidos.

¿Por qué debes leer este libro? Este libro no solo te proporcionará las herramientas y técnicas necesarias para impulsar el crecimiento de tu negocio, sino que también te inspirará a pensar de manera diferente sobre los desafíos y oportunidades del mercado. Con ejemplos prácticos, estudios de caso y consejos expertos, aprenderás a implementar estrategias de growth hacking que generen resultados tangibles y sostenibles.

Sobre el Autor: Lea Rodriguez es un experto en e-commerce, SEO, marketing digital y growth hacking con más de una década de experiencia en la industria. Lea ha ayudado a numerosas empresas a alcanzar sus objetivos de crecimiento y a maximizar su potencial en el mercado digital.

Ideal para:

  • Emprendedores y startups que buscan escalar su negocio rápidamente.
  • Gerentes de marketing y equipos de growth que desean implementar nuevas estrategias de crecimiento.
  • Cualquier persona interesada en aprender las técnicas y herramientas más efectivas para el crecimiento empresarial.

¡Empieza hoy tu viaje hacia el crecimiento exponencial y transforma tu negocio con "Growth Hacking: Técnicas para Acelerar tu Negocio"!


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Product Details
  • ISBN-13: 9798326450685
  • Publisher: Amazon Digital Services LLC - Kdp
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Sub Title: Técnicas para Acelerar tu Negocio: Aprende Growth, Estrategias en la Evolución del Marketing Digital
  • Width: 178 mm
  • ISBN-10: 8326450685
  • Publisher Date: 23 May 2024
  • Height: 254 mm
  • No of Pages: 178
  • Spine Width: 10 mm
  • Weight: 367 gr


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