Grundlagen Des Crm by Ralf Knackstedt - Bookswagon
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Grundlagen Des Crm

Grundlagen Des Crm


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About the Book

CRM umfasst den Aufbau, die kontinuierliche Optimierung sowie den Erhalt dauerhafter und gewinnbringender Kundenbeziehungen. Vor diesem Hintergrund vermitteln namhafte Wissenschaftler sowie fachkundige Praktiker grundlegendes Orientierungswissen, das für das Verstehen des komplexen CRM-Ansatzes unverzichtbar ist. Neben einer umfassenden Erläuterung der wesentlichen Begriffe und Kernaussagen werden Konzepte vorgestellt, anhand derer die einzelnen Phasen der Kundenbeziehung profitabel und kundengerecht ausgestaltet werden können. Besonderes Augenmerk gilt dabei der Konzeption einer CRM-Strategie sowie deren Umsetzung in kundenorientierten Geschäftsprozessen und deren IT-Unterstützung.
Die dritte Auflage wurde vollständig überarbeitet und um neue Beiträge, wie z.B. Kreditrisikomanagement, IT-Unterstützung ausgewählter Kundenkontaktkanäle und Kundenkontaktpunkte sowie adaptive Real-time-Analysen, erweitert.
About the Author: Prof. Dr. Hajo Hippner ist Inhaber der Juniorprofessur Direkt Marketing an der Universität Bayreuth.
Beate Hubrich ist Wissenschaftliche Mitarbeiterin am Lehrstuhl für ABWL und Wirtschaftsinformatik an der Katholischen Universität Eichstätt-Ingolstadt.
Prof. Dr. Klaus D. Wilde ist Inhaber des Lehrstuhls für ABWL und Wirtschaftsinformatik an der Katholischen Universität Eichstätt-Ingolstadt.


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Product Details
  • ISBN-13: 9783834925503
  • Publisher: Gabler Verlag
  • Binding: Hardback
  • Height: 244 mm
  • No of Pages: 853
  • Series Title: German
  • Sub Title: Strategie, Geschäftsprozesse Und It-Unterstützung
  • Width: 170 mm
  • ISBN-10: 3834925500
  • Publisher Date: 10 Feb 2011
  • Edition: 0003-3., Vollst. Ube
  • Language: German
  • Returnable: N
  • Spine Width: 46 mm
  • Weight: 1622 gr


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