Grundlagen des Personalmarketing. An- und Abwerben, Fachkräfteentwicklung und Personalbindung
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Grundlagen des Personalmarketing. An- und Abwerben, Fachkräfteentwicklung und Personalbindung

Grundlagen des Personalmarketing. An- und Abwerben, Fachkräfteentwicklung und Personalbindung


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About the Book

Akademische Arbeit aus dem Jahr 2004 im Fachbereich BWL - Personal und Organisation, Note: 1,0, Verwaltungs- und Wirtschafts-Akademie Bochum gGmbH, Sprache: Deutsch, Abstract: Insbesondere in Zeiten mit nicht ausreichendem Arbeitskräfteangebot wird dem Personalmarketing eine größere Bedeutung zuerkannt. Dies gilt nicht nur für intensivere Bemühungen bei der Mitarbeiterrekrutierung, auch der Mitarbeiterbindung wird verstärkt Aufmerksamkeit gewidmet. In der Fachliteratur gibt es seit einigen Jahren einen Konsens darüber, daß auch die Mitarbeiter als "Kunden" des Unternehmens verstanden werden sollen. Auch wenn gegenwärtig eher Inhalte wie Personalkostenreduktion und Stellenabbau die Diskussion prägen, bleibt der "War for Talents" - also der Kampf um die besten Kandidaten - ein wichtiges Zukunftsthema. Gerade durch Globalisierung und wissenschaftlich-technischen Fortschritt erhöht sich die Relevanz von Umfang und Struktur des Humankapitals für Konkurrenz- und Leistungsfähigkeit. Diese Arbeit thematisiert das Konzept des Personalmarketings, welches über die bisherige Personalarbeit, bei der fast ausschließlich die Personalverwaltung im Mittelpunkt stand, hinaus geht. Desweiteren wird eine Unterscheidung in externes und internes Personalmarketing vorgenommen sowie deren Zielsetzungen erläutert. Anschließend werden Informationsasymmetrien zwischen Unternehmen und Kandidaten als ein wesentliches Problem des externen Personalmarketings dargestellt. Um dieses Informationsdefizit seitens der Kandidaten abzubauen, greifen Unternehmen verstärkt auf das Instrument "Signaling" zurück, das im Anschluß vorgestellt wird. Es folgt eine Diskussion wichtiger Rekrutierungsinstrumente, deren Anwendungsgebiete sowie deren derzeitige Verbreitung. Im Folgenden werden analog dazu die wesentlichen Instrumente der Personalentwicklung und der Mitarbeiterbindung als Teil des internen Personalmarketings erläutert. Dem Aufbau liegt der Gedanke zugrunde, daß zuerst geeignete Mitarbeiter angewo


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Product Details
  • ISBN-13: 9783656716402
  • Publisher: Grin Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 122 gr
  • ISBN-10: 3656716404
  • Publisher Date: 27 Aug 2014
  • Height: 210 mm
  • No of Pages: 48
  • Spine Width: 3 mm
  • Width: 148 mm


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Grundlagen des Personalmarketing. An- und Abwerben, Fachkräfteentwicklung und Personalbindung
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Grundlagen des Personalmarketing. An- und Abwerben, Fachkräfteentwicklung und Personalbindung
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