Gründung einer multifunktionalen Fitness- und Gesundheitsanlage
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Gründung einer multifunktionalen Fitness- und Gesundheitsanlage

Gründung einer multifunktionalen Fitness- und Gesundheitsanlage


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About the Book

Einsendeaufgabe aus dem Jahr 2015 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Deutsche Hochschule für Prävention und Gesundheitsmanagement GmbH, Sprache: Deutsch, Abstract: Geplant ist die Gründung einer multifunktionalen Fitness- und Gesundheitsanlage in Münster. In diese Anlage werden verschiedene Angebotsstrukturen implementiert. Es werden Krafttrainingsangebote und Kurse sowie Wellness und Entspannung für mehrere Zielgruppen angeboten. Dabei wird die Hauptzielgruppe "Gesund und vital" bestimmt. Personen dieser Zielgruppe sind zwischen 30 - 45 Jahre alt und wollen gesundheitsorientiertes Training und Entspannung, weiter legen sie Wert auf gute Trainingsbetreuung, fachkundige Beratung und ein hochwertiges Angebot. Außerdem verfügt diese Zielgruppe über eine hohe Kaufkraft. Als Kerndienstleistung wird das gesundheitsorientierte Krafttraining bestimmt. Dieses Angebot zeichnet sich durch einen hohen Grad an Betreuungsqualität und Service aus, der dem Personaltraining gleich kommt. Als Ergänzung wird Damenfitness als separate Dienstleistung angeboten. Alle Fitness- und Gesundheitsangebote werden mit der Möglichkeit versehen, im eigenen Wellnessbereich einen Ort für Ruhe und Entspannung zu finden. Der Wellnessbereich in großzügiger und gehobener Gestaltung bietet ein Naherholungserlebnis. So wird in dieser Anlage ein individuelles Leistungsspektrum angeboten, das zielgruppenspezifisch alle Möglichkeiten bietet, einen Ansprechpartner für alle Belange der Fitness und Gesundheit sowie der Entspannung zu vereinen.


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Product Details
  • ISBN-13: 9783668275409
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Weight: 100 gr
  • ISBN-10: 3668275408
  • Publisher Date: 23 Aug 2016
  • Height: 210 mm
  • No of Pages: 30
  • Series Title: German
  • Sub Title: Strategische Unternehmensführung II
  • Width: 148 mm


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