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Guerilla Management

Guerilla Management


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About the Book

Die Unternehmensführung wird in einer mehr und mehr dynamisch werdenden Zeit immer schwieriger. Der Wettbewerb umfasst gleichzeitig Absatz-, Beschaffungs- und Personalmärkte. Die klassischen Meister der Kriegstrategie wie Sun Tzu, Carl von Clausewitz, Miyamoto Musashi und Mao Tse-tung tragen dazu bei, in dieser Situation ein Managementsystem zu konstruieren, was Unternehmen durch die Dynamik eines immer stärker werdenden Wettbewerbs bringen kann. Die vier Managementelemente Politik, Planung, Organisation und Personal werden mit Hilfe von Kriegsstrategien der klassischen Meister zu einem (wirtschaftlichen) Managementsystem verbunden, das in der Dynamik des heutigen Wettbewerbs erfolgreich ist. Ebenso werden moderne Managementmodelle in dem System integriert, wie zum Beispiel das virtuelle Unternehmen, das lernende System oder das Mitunternehmertum. Anschließend werden konkrete Handlungen beschrieben, um den Wettbewerbern immer einen Schritt voraus zu sein. Dabei helfen die 36 Strategeme (Weisheiten der List aus dem alten China) ebenso wie Ausführungen von Niccolò Machiavelli. Die Studie beschreibt in einfacher Sprache und wissenschaftlicher Exaktheit eine in der westlichen Welt neuartige Kombination von klassischen Kriegsstrategien und den modernen Management-Modellen. Das Buch ist ein Muss für jeden, der sich für klassische Strategie und Management interessiert.
About the Author: Holger Häring, Diplom-Kaufmann, Betriebswirtschaftsstudium an der Universität Bayreuth. Abschluss 2009 als Diplom-Kaufmann. Derzeit tätig als Führungskraft im Einzelhandel.


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Product Details
  • ISBN-13: 9783836682336
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Weight: 209 gr
  • ISBN-10: 3836682338
  • Publisher Date: 12 Oct 2009
  • Height: 254 mm
  • No of Pages: 80
  • Series Title: German
  • Sub Title: Managementstrategien Im Hyperwettbewerb
  • Width: 178 mm


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