Guten Content Schreiben by Beatrice Eiring at Bookstore UAE
Home > Business & Economics > Business & management > Sales & marketing > Advertising > Guten Content Schreiben
Guten Content Schreiben

Guten Content Schreiben


     0     
5
4
3
2
1



International Edition


About the Book

1 Herausforderung "Online-Content"1.1 Warum braucht man überhaupt Texte?1.2 Was ist "Content" überhaupt?1.3 Warum nicht direkt drauflos texten?2 Spielregeln der Online-Kommunikation2.1 Gefunden werden: Die Bedeutung von SEO für Ihren Content2.2 Gefallen finden: Das letzte Wort hat der Nutzer 2.3 Aufmerksamkeit bekommen: Die Verbreitung von Inhalten3 Best Practices für Websiten-Content3.1 Keyword-Recherche: Die Basis Ihrer Texterstellung3.2 Suchanfragen richtig bedienen3.3 Best Practices: Erstellung von Webseiten-Content3.4 Best Practices: Layout für Webseiten-Content3.5 Zielgruppengerechte Leseransprache und Online-Schreibstil3.6 Überschriften, die wirken und Aufmerksamkeit wecken3.7 Die Bedeutung von Bildern und Videos für Online-Inhalte3.8 Title-Tag und Meta-Description wirkungsvoll erstellen3.9 Featured und Rich Snippets - mehr Aufmerksamkeit in den SERPs4 Best Practices für Social-Media-Content4.1 Bedeutung von Social Media4.2 Die Spielregeln von Facebook4.2.1 Content für Facebook, der wirkt4.2.2 Facebook - lohnt es sich überhaupt noch?4.3 Die Spielregeln von Instagram4.3.1 Content für Instagram, der wirkt4.3.2 Für wen lohnt sich Instagram?4.4 Die Spielregeln von LinkedIn4.4.1 Content für LinkedIn, der wirkt 774.4.2 Lohnt sich Social Selling über LinkedIn?4.5 Die Spielregeln von XING4.5.1 Content für XING, der wirkt4.5.2 XING oder LinkedIn?4.6 Gemeinsamkeiten der Spielregeln von Social Media und Suchmaschinen5 Zusammenfassung und Ausblick6 Ausführliches GlossarÜbersicht empfehlenswerter Tools für die Content-Erstellung

About the Author: Dr. Beatrice Eiring hat Deutsche Sprachwissenschaften und Marketing an der Julius-Maximilians-Universität in Würzburg studiert. Schon in ihrer Promotion hat sie sich damit beschäftigt, wie Print-Medien Inhalte zielgruppengerecht in Text und Bild an verschiedene Altersstufen einfach und verständlich vermitteln können. Die Leidenschaft für dieses Thema führte sie 2012 zur eology GmbH in Volkach, einer auf Suchmaschinenmarketing spezialisierten OnlinemarketingAgentur. Hier lässt sie seitdem ihr sprachwissenschaftliches Wissen in die Erstellung von Online-Texten einfließen und hat als erste Texterin im Team von eology die Content Creation der Agentur in den letzten acht Jahren erfolgreich mit ausgebaut. Gemeinsam mit ihrem Content-Creation-Team bei eology entwickelt sie entsprechend der Spielregeln der Suchmaschinen und der Sozialen Medien Qualitätsstandards für die Content-Erstellung sowie Content-Strategien für verschiedenste Branchen. Bekanntheit erlangte sie auch durch Ihre Veröffentlichungen in der Website Boosting, dem Internet Word Business Magazin, der t3n und weiteren Online Marketing Fachmagazinen.


Best Sellers



Product Details
  • ISBN-13: 9783658336561
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer Gabler
  • Height: 210 mm
  • No of Pages: 201
  • Spine Width: 12 mm
  • Weight: 317 gr
  • ISBN-10: 3658336560
  • Publisher Date: 14 Jun 2021
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: So Produzieren Sie Mehrwert-Content, Der Gelesen Wird Und Wirkt
  • Width: 148 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Guten Content Schreiben
Springer Fachmedien Wiesbaden -
Guten Content Schreiben
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Guten Content Schreiben

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!