Guts Book by Robert A. Lutz UAE-Bookswagon
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Guts

Guts


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About the Book

"Guts" - Jetzt erscheint der Bestseller in der aktualisierten und überarbeiteten 2. Auflage.

Er enthält 8 goldene Geschäftsregeln von einem der innovativsten Unternehmenschefs unserer Zeit. Lesen Sie hier alles über die Geschäftsphilosophie von Robert Lutz, mit der er nicht nur Chrysler, sondern ein Großteil der Automobilindustrie revolutioniert hat.

Lutz ist keine gewöhnliche Führungskraft. Er ist das Produktentwicklungsgenie, das im Alleingang dem 1990 fast vor dem wirtschaftlichen Aus stehenden Chryslerkonzern wieder auf die Füße und 1996 zu Rekordgewinnen verhalf.

In diesem Buch enthüllt Lutz sein einzigartiges Markenzeichen: kreatives Management.

Hier vermittelt er seine Überzeugungen, die ihn so erfolgreich machten, seine Vorliebe dafür, die bestehende Ordnung in Frage zu stellen sowie eine Reihe nützlicher Lektionen.

Der Schlüssel zum Erfolg in jedem Unternehmen liegt für Lutz einerseits in der Aufrechterhaltung einer positiven Spannung zwischen den kreativen Köpfen und den stets zugeknöpften Finanzleuten im Unternehmen, und andererseits darin, wie man diese beiden Parteien motiviert und strategisch geschickt im Unternehmen einsetzt.

Mit einer neuen Einleitung sowie einem Nachwort, in dem Lutz eine 8. Geschäftsregel erläutert, die modernen Geschäftsführern dabei hilft, seine berühmten "Seven Immutable Laws of Business" besser zu verstehen.

Unterhaltsam und humorvoll geschrieben.
About the Author:

ROBERT A. LUTZ is General Motors's Vice Chairman of Product Development and Chairman of GM North America. He is highly regarded for his genius in product development, most notably for his 1989 concept car, the Viper, and he is renowned for leading Chrysler to its second renaissance in the 1990s. Automotive News called Lutz "the towering figure in the American automotive industry in the last three decades in this century."


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Product Details
  • ISBN-13: 9780471463221
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Depth: 25
  • Height: 236 mm
  • No of Pages: 234
  • Series Title: English
  • Sub Title: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time
  • Width: 161 mm
  • ISBN-10: 0471463221
  • Publisher Date: 26 Sep 2003
  • Binding: Hardback
  • Edition: 2nd, revised and updated ed.
  • Language: English
  • Returnable: Y
  • Spine Width: 24 mm
  • Weight: 544 gr


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