Géneros y formatos radiofónicos by Lourdes Josefina Gutiérrez Sulbarán- Bookswagon UAE
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Géneros y formatos radiofónicos

Géneros y formatos radiofónicos


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About the Book

El presente texto, detalla la función y utilidad de los distintos géneros desarrollados en la radio, los cuales se evidencian en sus variados formatos. Las empresas radiofónicas poseen un poder inimaginable de penetración en los usuarios de este servicio comunicacional debido al viaje de su señal que llega a muchos rincones donde la televisión aún no ha podido consolidarse. Por esta razón ejerce una gran influencia en los integrantes de localidades, en especial las rurales contribuyendo a la creación de matrices de opinión por su facilidad de convencimiento. Al mismo tiempo es uno de los canales más utilizados para la búsqueda informativa y el entretenimiento; en este sentido el periodista y el locutor desempeñan un rol determinante para lograr el posicionamiento de los productos ofrecidos en la parrilla de programación. Todos estos aspectos se describen y analizan en forma explícita en este texto.


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Product Details
  • ISBN-13: 9786202243971
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Editorial Academica Espanola
  • Height: 229 mm
  • No of Pages: 184
  • Spine Width: 11 mm
  • Width: 152 mm
  • ISBN-10: 620224397X
  • Publisher Date: 19 Jan 2018
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Weight: 326 gr


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