Hanauer Storytelling Über Diverse Standort-Intangibles
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Hanauer Storytelling Über Diverse Standort-Intangibles

Hanauer Storytelling Über Diverse Standort-Intangibles


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About the Book

Wenn ein Sachverhalt nicht nur als kompliziert, sondern als komplex beschrieben wird, ist damit oft gemeint, dass er unbeherrschbar und in weiten Teilen eigentlich unbekannt sei. Ein Sachverhalt, der offenbar auch nicht mit Kybernetik, Informationstheorie oder Computertechnik zu lösen ist. Wer etwas als komplex bezeichnet, will damit sagen, dass es sich einfachen Erklärungen (und Lösungsversuchen) entzieht, sich kaum steuern oder auch nur gezielt beeinflussen lässt. Das A und O aller Standortanalysen ist neben der geeigneten Auswahl von Standortfaktoren und -indikatoren jedoch immer deren Gewichtung. Rankings können durch entsprechendes Drehen an den gewichtigen Stellschrauben quasi auf den Kopf gestellt werden. Niemand kann den Beteiligten und Verantwortlichen für einen Standort ihre ureigenste Aufgabe abnehmen, nämlich richtig ausgewählte Standortfaktoren und -indikatoren in einer Relation untereinander anzuordnen, die ihren Zielvorstellungen und Prioritäten entspricht. Mit einer rein verbalen Darstellung dürfte dies nur schwer zu bewerkstelligen sein. Vielmehr erscheinen Modelle angebracht, die hierfür begleitend und entscheidungsvorbereitend entsprechende Leistungsprofile, Standortpotentiale und dynamische Wirkungsbeziehungen zwischen Standortfaktoren systematisch erfassen, verarbeiten, aufbereiten und darstellen können. D.h. Methoden und Instrumente zur systematischen Steuerung der wichtigsten immateriellen Standortressourcen werden zunehmend unverzichtbar. Dabei können Geschichten eines Standortes die Aufmerksamkeit auf das lenken, was bleiben kann (muss), und den Blick auf Optionen (das Spannungsfeld zwischen Wandel und Kontinuität zielführend zu gestalten) schärfeb. In Geschichten ist ein großes Erfahrungswissen gebündelt, eine Ressource, die man getrost nutzen sollte. Nicht selten gibt es Situationen, in denen wissenschaftliche Expertise nur bedingt weiterhilft, jedoch Erfahrungswissen strategische Weichenstellungen unterstützen kann. Es gilt, gesammelte Erfahrungsschätze einer produktiven Verwendung zuzuführen, d.h. die Welt der Zahlen mit Erfahrungen zu verknüpfen.


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Product Details
  • ISBN-13: 9781793242211
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 148
  • Spine Width: 8 mm
  • Weight: 258 gr
  • ISBN-10: 1793242216
  • Publisher Date: 05 Jan 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Wie Reich Und Vermögend Macht Immaterielles Kapital?
  • Width: 152 mm

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