Moving beyond the U.S.-Eurocentric paradigm of communication theory, this handbook broadens the intellectual horizons of the discipline by highlighting underrepresented, especially non-Western, theorists and theories, and identifies key issues and challenges for future scholarship.
Showcasing diverse perspectives, the handbook facilitates active engagement in different cultural traditions and theoretical orientations that are global in scope but local in effect. It begins by exploring past efforts to diversify the field, continuing on to examine theoretical concepts, models, and principles rooted in local cumulative wisdom. It does not limit itself to the mass-interpersonal communication divide, but rather seeks to frame theory as global and inclusive in scope.
The book is intended for communication researchers and advanced students, with relevance to scholars with an interest in theory within information science, library science, social and cross-cultural psychology, multicultural education, social justice and social ethics, international relations, development studies, and political science.
About the Author: Yoshitaka Miike is Professor in the Department of Communication at the University of Hawai'i at Hilo. He is also Senior Fellow at the Molefi Kete Asante Institute for Afrocentric Studies. He is best known as the founding theorist of Asiacentricity. His recent research focuses on the history of Asian communication theory, non-Western traditions of communication ethics, and aspects of Japanese culture and communication.
Jing Yin is Professor and Chair of the Department of Communication at the University of Hawai'i at Hilo. She is also Fellow at the Molefi Kete Asante Institute for Afrocentric Studies. She co-edited The Global Intercultural Communication Reader. Her research interests include non-Western perspectives on cultural identity, Asiacentric womanism as a theoretical framework, and globalization and media representation.