Handbook of Research on Retailer-Consumer Relationship Development
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Handbook of Research on Retailer-Consumer Relationship Development

Handbook of Research on Retailer-Consumer Relationship Development


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About the Book

Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.


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Product Details
  • ISBN-13: 9781466660748
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Depth: 38
  • Language: English
  • Returnable: N
  • Weight: 1771 gr
  • ISBN-10: 1466660740
  • Publisher Date: 04 Jun 2014
  • Binding: Hardback
  • Height: 279 mm
  • No of Pages: 626
  • Spine Width: 33 mm
  • Width: 216 mm


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Handbook of Research on Retailer-Consumer Relationship Development
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