Handbuch Ernährungskommunikation by M RIXBAUER ANGELA
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Handbuch Ernährungskommunikation

Handbuch Ernährungskommunikation


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About the Book

Die Flut an Informationen rund um Ernährung und Lebensmittel führt zu Verwirrung und Verunsicherung, sowohl bei Verbrauchern als auch Fachpersonal. Um erfolgreich seine Botschaften an die jeweilige Zielgruppe zu bringen, bedarf es des Verständnisses über die komplexen Zusammenhänge, Kommunikationsmöglichkeiten, Intentionen der unterschiedlichen Akteure, der differenzierten Ansätze je nach Zielgruppe, Ansprüche an die unterschiedlichen Kanäle sowie der Feinheiten des Kommunikationsmittels.
About the Author:

Mag. Angela Mörixbauer studierte Ernährungswissenschaften in Wien. Seit 2003 ist sie die Inhaberin von "eatconsult - agentur für ernährungskommunikation" und seit 2009 ist sie zudem als Lektorin für Ernährungskommunikation, Ernährungsmarketing und Kommunikation 3 an der FH Joanneum, Bad Gleichenberg tätig. Sie ist mehrfache Sachbuchautorin und publiziert regelmäßig Fachartikel.

Dr. Marlies Gruber studierte Ernährungswissenschaften in Wien und Stockholm mit Schwerpunkt Public Health Nutrition. Sie ist seit 2007 Chefredakteurin von www.forum-ernaehrung.at und ernährung heute sowie seit 2017 Geschäftsführerin des forum. ernährung heute, und hatte von 2007-2016 die wissenschaftliche Leitung der Kommunikationsplattform inne. Zudem unterrichtet sie Ernährungskommunikation an österreichischen Fachhochschulen, publiziert regelmäßig in Fachmagazinen und ist Autorin von Sach- und Kochbüchern.

Dr. Eva Derndorfer studierte und promovierte in Ernährungswissenschaften an der Universität Wien. Nach einigen Jahren Berufserfahrung in der Lebensmittelindustrie im In- und Ausland sowie im österreichischen Fachhochschulsektor, gründete sie 2008 ihr eigenes Unternehmen in Wien. Sie ist Spezialistin im Bereich der Lebensmittelsensorik, Lehrbeauftragte an mehreren österreichischen Hochschulen, sowie Autorin zahlreicher Fach-, Sachbücher und Kochbücher. Sie führt Sensorikschulungen für Firmen und Vereine durch.


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Product Details
  • ISBN-13: 9783662591246
  • Publisher: Springer
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Weight: 367 gr
  • ISBN-10: 3662591243
  • Publisher Date: 16 Jul 2019
  • Height: 238 mm
  • No of Pages: 215
  • Spine Width: 9 mm
  • Width: 182 mm


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