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Handbuch Sprache in Den Public Relations

Handbuch Sprache in Den Public Relations


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About the Book

Das Handbuch bietet einen umfassenden und systematischen Überblick zur Rolle von Sprache und Texten in den Public Relations. Das Interesse einer interdisziplinären Beschäftigung mit Sprachgebrauch in der internen und externen Unternehmenskommunikation ist in der Praxis und Wissenschaft gestiegen. Von der Text- und Diskursanalyse über die Systemtheorie und den kommunikativen Institutionalismus bis zur Sprachphilosophie: Das Handbuch zeigt theoretische Ansätze für die Beschäftigung mit Sprache in Organisationen. Es beleuchtet zudem, wie sprachwissenschaftliche Modelle und Methoden für die Analyse von Handlungsfeldern der PR eingesetzt werden können. Darüber hinaus zeigen die Beiträge, wie die konkrete Analyse von Textsorten zu einem Erkenntnisgewinn führen, der die Grundlage für eine moderne Unternehmenskommunikation in der heutigen medialen Landschaft bieten kann. Das Handbuch bietet eine umfassende Bestandsaufnahme des aktuellen Forschungsstandes zum Thema Sprache in den Public Relations.
About the Author: Prof. Dr. Annika Schach ist Professorin für Angewandte Public Relations an der Hochschule Hannover, Fakultät III - Medien, Information und Design. Dr. Cathrin Christoph ist PR-Beraterin und Inhaberin von Christoph Kommunikation in Hamburg. Sie arbeitet zudem als Lehrbeauftragte.


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Product Details
  • ISBN-13: 9783658157555
  • Publisher: Springer vs
  • Publisher Imprint: Springer vs
  • Height: 235 mm
  • No of Pages: 531
  • Series Title: Springer Reference Sozialwissenschaften
  • Sub Title: Theoretische Ansätze - Handlungsfelder - Textsorten
  • Width: 155 mm
  • ISBN-10: 3658157550
  • Publisher Date: 11 Oct 2017
  • Binding: Mixed media product
  • Language: German
  • Returnable: Y
  • Spine Width: 0 mm
  • Weight: 750 gr


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