Handbuch Wissenschaftsmarketing by Thorsten Knoll
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Handbuch Wissenschaftsmarketing

Handbuch Wissenschaftsmarketing


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About the Book

1. Theorie und Praxis des Wissenschaftsmarketing - Konzepte-Instrumente-Praxisbeispiele2. Wissenschaft und Markt3. Phantomschmerzen - Über die Schwierigkeiten mit dem Wissenschaftsmarketing4. Wissenschaftsmarketing neu denken. Ein Denkanstoß5. Grenzen des Marktes in der Wissenschaft6. Wissenschaft als Marke. Chancen und Risiken der Markenbildung und Markeneinführung im Wissenschaftssystem7. Strategische Kommunikationsplanung in der Wissenschaft. Chancen nutzen mit System8. Internationalisierung, internationales Hochschulmarketing und Marktforschung. Wie Marketing Intelligence im Hochschulsektor zur Organisationsentwicklung und Positionierung von Hochschulen beiträgt9. Strategien zur Entwicklung der Zusammenarbeit von Wissenschaft und Wirtschaft. Insights in Science Marketing, Barrieren und Treiber, Anreizsysteme und Nudges10. Public Affairs als Marketinginstrument der Wissenschaft11. Fundraising - Strategisches Beschaffungs-Marketing für die Wissenschaft12. Wissenschaftsmarketing im Spannungsfeld der Herausforderungen für Führende. Ein holistischer Entwurf wider die Reduktion13. Führen lernen in der Wissenschaft. Eine Marktanalyse zur wissenschaftlichen Weiterbildung14. Events in der Wissenschaft15. Wissenschaftsmarketing am Beispiel des Museums für Naturkunde Berlin16. BIT Verbund - Beutegemeinschaft oder strategische Partnerschaft. Die gemeinsame Antragsstellung des Berliner Hochschulverbundes im Rahmen der BMBF Förderlinie "Innovative Hochschule", ein Praxisbericht17. Strategien für Millionen - Vom Nutzen einer Strategie (insbesondere) für künstlerische Hochschulen18. Wissenschaftsmarketing für die Geisteswissenschaften: Kommunikationskonzept für den Sonderforschungsbereich 933 "Materiale Textkulturen" an der Universität Heidelberg

About the Author: Dr. Wolfgang Merten, Studiengangsleiter Wissenschaftsmarketing TUBS GmbH / TU BerlinDr. Wolfgang Merten ist mit Gründung des Studiengangs Wissenschaftsmarketing 2006 an der TU Berlin betreuender Studiengangsleiter und Experte zu allen Fragen rund um das Thema Wissenschaftsmarketing.

Dr. Thorsten Knoll, Prokurist TUBS GmbH, BerlinThorsten Knoll ist als Prokurist der TUBS GmbH administrativ und organisatorisch für alle Geschäftsfelder der Gesellschaft mitverantwortlich. Insbesondere im Bereich Weiterbildung ist er zudem als Dozent im Studiengang Wissenschaftsmarketing und Initiator des WIMA Barcamps bestens mit der Materie vertraut.

Mit Beiträgen von: Sandra Arndt, Beuth Hochschule für Technik BerlinProf. Dr. Thomas Baaken, Fachhochschule MünsterJulia Brandt, Hochschule für Technik und Wirtschaft BerlinProf. Dr. Thoralf Buller, bw Hochschule BerlinDr. Stella Donata Haag, Filmuniversität Babelsberg PD. Dr. Claudia Heilmann, Berufsakademie Sachsen - Staatliche Studienakademie Plauen Prof. Dr. Kai-Uwe Hellmann, Technische Universität BerlinDr. Uwe Herrmann, Universität HamburgDr. Thorsten Knoll, TU Berlin ScienceMarketingUlrike Koch, Networking Science and EducationDr. Merten, TU Berlin Studiengangsleiter WissenschaftsmarketingUwe Moldrzyk, Museum für Naturkunde René Mono, 100 prozent erneuerbar stiftungHans-Peter Pohl, ProfilPlus Marketing für Hochschulen und WissenschaftKlaus Schmidbauer, Strategische KommunikationskonzepteDr. Nele Schneidereit, Universität Heidelberg Dr. Guido Speiser, Max-Planck-Gesellschaft zur Förderung der Wissenschaften e.V.


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Product Details
  • ISBN-13: 9783658253523
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Height: 244 mm
  • No of Pages: 453
  • Spine Width: 24 mm
  • Weight: 797 gr
  • ISBN-10: 3658253525
  • Publisher Date: 18 Nov 2019
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: Konzepte, Instrumente, Praxisbeispiele
  • Width: 170 mm


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