To present a multi-faceted and holistic perspective of "what makes Singaporeans happy?", Tambyah, Tan and Yuen discuss the findings and insights from the 2022 Quality of Life Survey, which examines the perceptions and views of 1905 Singapore Citizens. This is the latest survey in a series of studies on the wellbeing of Singaporeans.
While the impact of the COVID-19 pandemic on wellbeing is a timely discussion, the findings are also compared with previous surveys conducted in 2011 and 2016 to provide a longitudinal perspective of how the wellbeing of Singaporeans have evolved over the years. Key aspects of the wellbeing of Singaporeans include life satisfaction and satisfaction with specific life domains, aspects of affective wellbeing (e.g., happiness, enjoyment and achievement), economic wellbeing, psychological flourishing, personal values, value orientations, and views on socio-political issues. Pertinent differences due to demographics such as gender, marital status, age, education and household income are also highlighted. The book also features four archetypes and clusters of Singaporeans, which are representative of the unique demographics, values, and wellbeing outcomes examined.
The findings and insights will be useful to academics, policy makers, practitioners, students and the general public who are interested in understanding the life satisfaction and wellbeing of Singaporeans.
About the Author: Siok Kuan TAMBYAH is an Associate Professor at the NUS Business School, National University of Singapore (NUS). Her research and teaching interests include consumption and identity, consumer culture, happiness, and pedagogical research on residential colleges. She has published extensively with her most recent publication being Student Growth and Development in New Higher Education Learning Spaces; Student-centred Learning in Singapore.
TAN Soo Jiuan is an Associate Professor of Marketing at the NUS Business School, National University of Singapore (NUS). She has published in leading international journals, and co-authored several books: Understanding Singaporeans: Values, Lifestyles, Aspirations and Consumption Behaviors, Happiness and Wellbeing: The Singaporean Experience, Happiness, Wellbeing and Society: What Matters for Singaporeans, and Competing for Markets: Growth Strategies for SMEs.
YUEN Wei Lun is a PhD student at the NUS Business School, National University of Singapore (NUS). He is particularly interested in exploring the psychological factors that influence human decision-making, with an emphasis on promoting sustainability, consumer wellbeing, and responsible consumption. As a budding researcher, his research has been published in the Journal of Personality.
