Haunted Empire by Yukari Iwatani Kane - Bookswagon
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Haunted Empire

Haunted Empire


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About the Book

An insightful, behind-the-scences portrait of the technology giant Apple

Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs' death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs' vision and keep the company moving forward. Steve Jobs' death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has come under intense scrutiny, much of it critical. Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the public's insatiable appetite for 'insanely great' products. Based on over two hundred interviews with current and former executives, business partners, Apple watchers and others, Haunted Empire is an illuminating portrait of Apple today that offers clues to its future. With nuanced insights and colorful details that only a seasoned journalist could glean, Kane goes beyond the myths and headlines. She explores Tim Cook's leadership and its impact on Jobs' loyal lieutenants, new product development, and Apple's relationships with Wall Street, the government, tech rivals, suppliers, the media and consumers. Hard-hitting yet fair, Haunted Empire reveals the perils and opportunities an iconic company faces when it loses its visionary leader.

About the Author

Yukari Kane is a journalist for the Wall Street Journal, based in San Francisco and a leading authority on Apple with extensive contacts within the company. She has written about the technology industry for fifteen years and has covered Apple for the Wall Street Journal during the last years of Jobs' reign and broke the story about the CEO's liver transplant. Her painstaking reporting and track record of big scoops on the notoriously secretive company has earned her a reputation as the recipient of 'controlled leaks'.


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Product Details
  • ISBN-13: 9780007565177
  • Publisher: HarperCollins Publishers
  • Binding: PAPERBACK
  • Language: ENGLISH
  • Returnable: Y
  • Weight: 621.42 gr
  • ISBN-10: 0007565178
  • Publisher Date: 18 Mar 2014
  • Height: 216 mm
  • No of Pages: 356
  • Spine Width: mm
  • Width: 135 mm


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    BoxerLover2 - 5 Days ago
    A Thrilling But Totally Believable Murder Mystery

    Read this in one evening. I had planned to do other things with my day, but it was impossible to put down. Every time I tried, I was drawn back to it in less than 5 minutes. I sobbed my eyes out the entire last 100 pages. Highly recommend!

    BoxerLover2 - 5 Days ago
    A Thrilling But Totally Believable Murder Mystery

    Read this in one evening. I had planned to do other things with my day, but it was impossible to put down. Every time I tried, I was drawn back to it in less than 5 minutes. I sobbed my eyes out the entire last 100 pages. Highly recommend!


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