Hidden Champions - Erfolgsfaktoren und -strategien unbekannter Weltmarktführer
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Hidden Champions - Erfolgsfaktoren und -strategien unbekannter Weltmarktführer

Hidden Champions - Erfolgsfaktoren und -strategien unbekannter Weltmarktführer


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About the Book

Diplomarbeit aus dem Jahr 2009 im Fachbereich BWL - Allgemeines, Note: 2,0, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule (FOM), Sprache: Deutsch, Abstract: In Deutschland existieren über 3,5 Millionen Unternehmen. Die großen unter ihnen werden regelmäßig von Wissenschaftlern, Analytikern oder Journalisten beleuchtet, doch tausende global äußerst erfolgreicher Mittelständler bleiben hinter einem Schleier von Unscheinbarkeit versteckt. Dabei steht diese Verborgenheit im totalen Widerspruch zu den Positionierungen dieser Betriebe am Weltmarkt. Mit Marktanteilen von über 50%, teilweise sogar 70 bis 100% sind sie mehr als doppelt so groß wie ihre stärksten Konkurrenten. Die "stillen Stars" unter ihnen sind kleine und mittelständische Unternehmen, die mit unauffälligen Produkten den Weltmarkt beherrschen. Überwiegend als Familienunternehmen geführt erbringen sie einen wichtigen Anteil am Bruttoinlandsprodukt, haben einen hohen Exportanteil und sind äußerst überlebensfähig. Hidden Champions bilden die Elite unter den Unternehmen. Lehrreiches aus der Analyse ihrer Erfolgsfaktoren kann sich vor allem für kleine und mittlere Unternehmen ergeben. Was aber ist das Erfolgsgeheimnis dieser erfolgreichen Mittelständler? Sie vereinen das Beste aus kleinen, Inhaber geführten Betrieben und börsennotierten Großunternehmen: Trotz stattlicher Größe haben sie sich die schlanken Strukturen erhalten und können schnell und flexibel am Markt agieren. Sie sind groß genug, um die Finanzquellen zu erschließen und professionelle Managementmethoden anzuwenden. Dabei konzentrieren sie sich auf ihr Kerngeschäft statt zu diversifizieren und halten so die Komplexität im Griff. Sie arbeiten auf nahezu unbekannten Nischenmärkten und sind dort extrem erfolgreich. In dieser Arbeit werden die Erfolgsfaktoren herausgearbeitet und ihre Nachhaltigkeit durch Erkenntnisse aus Literatur und Praxis belegt. Als Informationsgrundlage di


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Product Details
  • ISBN-13: 9783640525744
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 3640525744
  • Publisher Date: 05 Feb 2010
  • Height: 210 mm
  • No of Pages: 96
  • Series Title: German
  • Weight: 186 gr


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