Hiphop-Marketing Book by Jonas Polfuss - Bookswagon
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Hiphop-Marketing

Hiphop-Marketing


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About the Book

Dieses Buch bietet einen umfassenden Einblick in die Hiphop-Kultur und zeigt, wie erfolgreiches Hiphop-Marketing gelingt. Hiphop hat sich in den letzten 40 Jahren zu einem globalen Musik-, Sozial- und Konsumphänomen entwickelt, das im Marketing gewinnbringend genutzt werden kann. Doch Hiphop-Marketing befindet sich noch am Anfang und scheitert meist an fehlender Expertise.
Die Autoren vermitteln sorgfältig recherchierte Informationen über die komplexe Hiphop-Kultur und leuchten die Entwicklungsmöglichkeiten von Marketing und Geschäftsfeldern mit Hiphop-Bezügen aus. Sie bieten konkrete Handlungsempfehlungen für erfolgreiche Hiphop-Kampagnen, -Kooperationen und -Sponsorings und illustrieren dies an aktuellen Beispielen aus dem Bereich urbaner, sportiver sowie luxuriöser Marken. Dabei liegt der Fokus auf der Gestaltung einer authentischen Kommunikation, die nur durch ein tiefes Verständnis der Zielgruppe zu erreichen ist.
Ein Buch für Marketing-Experten und Unternehmen, die ihre Markenkommunikation zielgruppenadäquat und überzeugend gestalten wollen.
Aus dem Inhalt - Kulturelle Hintergründe der Hiphop-Entstehung- Hiphop-Geschichte in Deutschland und den USA- Dynamik zwischen Subkultur und Kommerzialisierung- Deutsches und amerikanisches Hiphop-Marketing - Kooperationen, Kampagnen und Sponsorings für eine authentische Hiphop-Marke
About the Author: Ismail "Isy B" Boulaghmal ist Musikproduzent, Streetwear- und Hiphop-Berater sowie Geschäftsführer von Clubkind Brand Marketing. Als Agenturinhaber und CMO war er maßgeblich daran beteiligt, die Marke Snipes zu einer globalen Hiphop-Brand aufzubauen. Heute berät er Unternehmen und Musiklabels mit Culture Design im strategischen Marketing. Ismail Boulaghmal gestaltet seit über drei Jahrzehnten die urbanen Kulturszene in Deutschland mit. Diese Erfahrungen teilt er auch als gefragter Redner und journalistischer und wissenschaftlicher Autor.

Dr. Jonas Polfuß ist Marketingprofessor mit digitalem und internationalem Fokus an der IU Internationale Hochschule. Er lehrt und forscht zu interkultureller Kommunikation, internationaler Markenführung und Subkultur-Marketing. Jonas Polfuß veröffentlicht seine Forschung in Peer-Review-Publikationen wie dem Journal of International Consumer Marketing und Consumption Markets & Culture. Als Praktiker unterstützt er Unternehmen bei SEO, digitalem Branding und Community-Marketing und ist Gesellschafter der Kommunikationsagentur Regenreich aus Münster.


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Product Details
  • ISBN-13: 9783658405779
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer Gabler
  • Height: 234 mm
  • No of Pages: 270
  • Spine Width: 16 mm
  • Weight: 476 gr
  • ISBN-10: 3658405775
  • Publisher Date: 10 Mar 2023
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: Hiphop-Kultur Verstehen Und Authentische Marken Gestalten
  • Width: 156 mm


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