Historia de Airbnb / The Airbnb Story: How Three Ordinary Guys Disrupted an Industry, Made Billions . . . and Created Plenty of Controversy
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Historia de Airbnb / The Airbnb Story: How Three Ordinary Guys Disrupted an Industry, Made Billions . . . and Created Plenty of Controversy

Historia de Airbnb / The Airbnb Story: How Three Ordinary Guys Disrupted an Industry, Made Billions . . . and Created Plenty of Controversy


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About the Book

Cómo tres chicos comunes trastornaron una industria, ganaron miles de millones y crearon gran controversia.

El único libro sobre la creación y crecimiento de la plataforma de hospedaje más grande del mundo.

Airbnb comenzó como una loca idea de sus cofundadores, Brian Chesky, Joe Gebbia y Nathan Blecharczyk; hoy en día ha irrumpido la industria hotelera de 500 mil millones de dólares, y su valuación de 30 mil millones de dólares es mayor que la del Hilton y cercana a la del Marriott.

Leigh Gallagher, editora de Fortune, explora el éxito de Airbnb junto con el lado más polémico de su historia: los reguladores quieren frenar su rápida expansión, los líderes de la industria hotelera luchan contra la ruptura que les causó, y tanto los residentes como los clientes enfrentan las consecuencias involuntarias de la apertura de viviendas privadas para el consumo público. Éste es el primer estudio a profundidad de los tres cofundadores mientras dirigen la compañía hacia un territorio nuevo y desconocido que va más allá de un simple alojamiento.

Para cualquier persona que haya pensado en alquilar su casa en Airbnb para ganar dinero extra o que haya tenido la tentación de viajar y permanecer en una residencia de Airbnb, o que incluso tenga una idea disruptiva propia, este libro es una lectura obligada.

Una apasionante historia de audaz espíritu emprendedor e irrupción de la gran industria, La historia de Airbnb es un cuento para nuestros tiempos..-Charles Duhigg, autor de los bestsellers Más rápido, más agudo y mejor y El poder del hábito.

ENGLISH DESCRIPTION

An investigative look into a beloved, disruptive, notorious start-up

This is the remarkable behind-the-scenes story of the creation and growth of Airbnb, the online lodging platform that is now the largest provider of accommodations in the world. At first just the wacky idea of cofounders Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, Airbnb has become indispensable to millions of hosts and travelers around the world. Fortune editor Leigh Gallagher presents the first nuanced, in-depth look at the Airbnb phenomenon -- the successes and controversies alike -- and takes us behind the scenes as the company's young CEO steers into increasingly uncharted waters.

"A fast-paced, fun dive into one of the seminal firms of our time; through the tale of Airbnb, Leigh Gallagher shows us how the sharing economy can be a force for emotional connection -- as well as for social and business disruption." -- Rana Foroohar, Financial Times columnist and CNN global economic analyst


About the Author: Leigh Gallagher es editora adjunta de la revista Fortune, copresidenta de La cumbre de las mujeres más poderosas, según Fortune, y supervisora de la franquicia editorial 40 Under 40. Aparece regularmente en CBS This Morning, Marketplace, Morning Joe de MSNBC, CNBC, CNN, entre muchos otros programas. Vive en la ciudad de Nueva York.


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Product Details
  • ISBN-13: 9786073171960
  • Publisher: Conecta
  • Publisher Imprint: Conecta
  • Height: 229 mm
  • No of Pages: 272
  • Spine Width: 20 mm
  • Width: 147 mm
  • ISBN-10: 607317196X
  • Publisher Date: 22 Jan 2019
  • Binding: Paperback
  • Language: Spanish
  • Returnable: Y
  • Weight: 344 gr


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