Hochschulmarketing Book by Simone Schmidt - Bookswagon
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Hochschulmarketing

Hochschulmarketing


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About the Book

Inhaltlich unveränderte Neuauflage. In Zeiten von steigendem Wettbewerbsdruck und zunehmendem Mangel an hochqualifiziertem Personal im Bereich des Fach- und Führungskräftenachwuchses gewinnt Hochschulmarketing zunehmend an Bedeutung. Als Instrument des strategischen Nachwuchsrecruitings ermöglicht Hochschulmarketing Unternehmen eine gezielte Kontaktaufnahme mit geeigneten Studenten und Absolventen und kann so bereits frühzeitig Präferenzen für das eigene Unternehmen schaffen. Vor dem Hintergrund der aktuellen Entwicklungen erläutert Simone Schmidt die Grundlagen des Hochschulmarketings in Deutschland und stellt seine zahlreichen Methoden vor. Anhand von unterschiedlichen Beispielen aus der Praxis untersucht die Autorin verschiedene Marketing-Maßnahmen, die geeignet sind für Unternehmen wie Universitäten gleichermaßen, um Profilbildung nach außen zu betreiben. Detailliert geht sie dabei auch auf die Einsatzmöglichkeiten von Printmedien, Messen und dem Internet ein. Eine abschließende Bewertung überprüft die einzelnen Instrumente auf ihre Eignung zur Rekrutierung und gibt wertvolle Anregungen für zukünftige Einsatzmöglichkeiten. In ihrer umfassenden Analyse der Thematik des Hochschulmarketings richtet sich die Autorin an alle Unternehmer, Hochschulen sowie Studierende und Absolventen.


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Product Details
  • ISBN-13: 9783639447576
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: AV Akademikerverlag
  • Height: 229 mm
  • No of Pages: 104
  • Spine Width: 6 mm
  • Width: 152 mm
  • ISBN-10: 3639447573
  • Publisher Date: 26 Jul 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 213 gr


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