Holistische Strategiearbeit Book by Markus Messerer
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Holistische Strategiearbeit

Holistische Strategiearbeit


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About the Book

Die strategische Ausrichtung einer Organisation ist nicht nur zentraler Bestandteil der Unternehmenssteuerung, sondern auch essentiell für Koordination, Fokussierung und Motivation. Leider ist das Schaffen und Erhalten dieser strategischen Ausrichtung bei steigender Komplexität und Dynamik eine ernsthafte Herausforderung. Das Unvermögen, auf Kontextveränderungen schnell und effektiv zu reagieren, inkonsistente Pläne und die Lücken zwischen Strategie und Umsetzung (Implementierungsproblem) zeigen nicht nur in Krisenzeiten drastische Auswirkungen. Doch wodurch werden Strategien ganzheitlich und umsetzbar? Welche Managementaufgaben schaffen Konsistenz und was bedeutet das für lernfähige und nachhaltige Strategiearbeit? Markus Messerer beantwortet diese Fragen und zeigt daraus Implikationen für gelebte Strategieprozesse auf. Dabei findet er einen Kompromiss zwischen theoretischen Erklärungsmodellen und praktischer Anwendbarkeit, angereichert durch eine eigene empirische Untersuchung und zahlreiche Erkenntnisse anderer Studien und realer Beispiele. Der Leser erhält durch dieses Buch eine neue Perspektive auf strategisches Management und die verwendeten Werkzeuge sowie eine Aufbereitung jener zentraler Managementaufgaben, die in ihrer Gesamtheit effektive Strategiearbeit ausmachen.​
About the Author:

Dr. Markus Messerer, MBA promovierte in internationaler Unternehmensführung. Er ist seit über 10 Jahren in beratenden und leitenden Rollen der Strategiearbeit tätig und hält Gastvorträge an unterschiedlichen Universitäten im In- und Ausland.


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Product Details
  • ISBN-13: 9783834940162
  • Publisher: Gabler Verlag
  • Binding: Paperback
  • Height: 210 mm
  • No of Pages: 186
  • Series Title: German
  • Sub Title: Ganzheitliche Strategien Effektiv Umsetzen
  • Width: 148 mm
  • ISBN-10: 383494016X
  • Publisher Date: 17 May 2012
  • Edition: 2012 ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 11 mm
  • Weight: 295 gr


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