Hospitality Marketing Book by David Bowie - Bookswagon
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Hospitality Marketing

Hospitality Marketing


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About the Book

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.

The volume contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 4th Edition has been updated to include:

  • New content on social media marketing, user-generated content, earned media, group-buying behaviour, franchising, internationalisation, non-predictable factors affecting sales and marketing such as covid-19, the role of marketing in creating a competitive advantage, and the role of events and experiences in marketing.
  • New extensive exploration of the role of technology in marketing including the use of AR, VR, eye-tracking, FaceReader etc. to develop & deliver service and/or to measure customer experience.
  • Updated online resources including: PPTs, test bank of questions, and added links to youtube and instagram content.
  • New/updated international case studies including many more from Asian and African destinations.

This book is written specifically for students taking marketing modules within hospitality courses and is a valuable resource to promote learning.


About the Author:

Dogan Gursoy is the Taco Bell Distinguished Professor in Hospitality Business Management at Washington State University in the School of Hospitality Business Management and the editor of Journal of Hospitality Marketing & Management. He is also the recipient of the 2021 ICHRIE Lifetime Research Achievement Award and the 2019 University of Delaware's Michael D. Olsen Research Achievement Award. Dr. Gursoy is recognized as one of the leading researchers in the hospitality and tourism area. He is consistently ranked as one of the top 10 hospitality and tourism researchers in the world based on the publications in top hospitality and tourism journals. Dr. Gursoy's research has high impact and is widely cited. Dr. Dogan Gursoy also receives frequent invitations to give keynote speeches at international hospitality and tourism conferences. He is also an active member of several industry and academia associations.

Francis Buttle taught marketing to hospitality management students at the University of Massachusetts, Amherst (USA) and the University of Surrey (UK). He became a full Professor of Marketing, Relationship Marketing, and Customer Relationship Management in management schools in the UK and Australia. He has published 14 books and over 150 peer-reviewed articles. He continues to mentor academic colleagues, consult for businesses and not-for-profits, and serve as an expert witness in legal cases.

David Bowie, MBA, worked in the hospitality and tourism industry for over 30 years as a manager, a director, and then as a marketing consultant. He taught undergraduate and postgraduate marketing at the School of Hospitality Management, Oxford Brookes University for 21 years. His research interests include hotel branding and destination marketing.


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Product Details
  • ISBN-13: 9781032030364
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Height: 246 mm
  • No of Pages: 424
  • Spine Width: 0 mm
  • Weight: 750 gr
  • ISBN-10: 1032030364
  • Publisher Date: 15 Aug 2022
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Sub Title: Principles and Practices
  • Width: 175 mm


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