Fully revised and updated for its 5th edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation.

Written in a user-friendly style and structured in a logical and organized manner to aid learning, students benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases. The author's global experience in the industry is emphasized through content on hospitality and travel marketing and other parts of tourism, along with a plethora of timely and relevant 'real-life' case examples from around the world.

This new 5th edition is positioned as a post-COVID-19 text reflecting the new realities of marketing after the pandemic and has been updated to reflect these current trends in the field, including e-marketing, mobile marketing, societal marketing, and destination branding. It specifically has been updated by:

- Including three new technology chapters on e-marketing, marketing on social medial platforms, electronic customer relationship management (eCRM), and customer co-creation in marketing

- New chapter on social responsibility, societal and social marketing

- New content on the new realities of the post-COVID era and the increasing competitiveness in hospitality and travel, greater emphasis on branding, disruptive technologies, consumer control, marketing and generations, uses of user-generated content, and globalisation

- New global case studies throughout with reflective questions to use in class or for self-study

- New marketing and e-marketing mini cases throughout the book

- New and updated additional resources to aid understanding and teaching including PowerPoint slides, Instructor manual and test bank

This international, accessible and comprehensive whole industry textbook written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing.

Alastair M. Morrison, Ph.D. is Research Professor in at the Greenwich Business School, University of Greenwich in London, UK. Formerly, he was Distinguished Professor Emeritus at Purdue University, USA specializing in the area of tourism and hospitality marketing. He has published approximately 300 academic articles and conference proceedings and is the author of several books on tourism marketing and development including Tourism Marketing in the Age of the Consumer (Routledge, 2022); World Tourism Cities (Routledge, 2021); Marketing and Managing Tourism Destinations, 2nd edition (Routledge, 2019). Prof. Morrison is the Co-Editor-in-Chief of the International Journal of Tourism Cities and Co-Editor of the Routledge Handbook of Tourism Cities (Routledge, 2021).