If you want an effective guide to know how to quickly read people and learn personality types through body language then this is the book you are looking for.

So often it happens that people you are communicating with tell you one thing but they have the exact opposite in their mind.

This is why it's not only the words you need to focus on but everything else they do as well.

However, this isn't an easy thing to do. People's habits vary from one person to another and it can be quite challenging to process all the information simultaneously and still have enough cognitive acumen to know how to react.

This book will act as a complete guide on power techniques you need to read people.

It elaborates the significance of reading people, interpreting body language, understanding yourself, and what the other person is looking for.

Learning non-verbal cues and body language can be quite advantageous in both your personal and professional lives as you are in a position to identify when someone is lying to you, when they are feeling insecure, and what their true intentions are.

The book just doesn't deal with how you can read others but helps you with a set of rules that allow you to make a great impression. Through a complete understanding of body orientation, gestures, posture and composure, head and hand movements, and physical proximity, you allow yourself to control the room and be the dominant force.

Apart from individual learning, the book also focuses on how salesperson and people in power positions use the knowledge to gain leverage over the other party.

• Developing a thorough understanding of body language including orientation, posture, and body parts movements.
• Learning about the importance of body language in reading people and leveraging the awareness to steer negotiation.
• Develop an understanding of your own self and what the other party wants through body language.
• Identifying lies, insecurities and true intentions of other people through non-verbal gestures.
• Learning how to make a great impression through a set of specified rules.
• Using the knowledge about body language to foster better personal and professional relationships, hone negotiation and seduction skills and make a sale.

Is body language really that important? What could I possibly lose by not learning about it?

A study conducted by Dr. Albert Mehabrian reveals that the total impact of communication is based 7% on words, 38% on tone of voice and vocal speed and pitch; 55% on facial expressions, gestures, postures and other types of body language.

Maybe not all the time but you will be more likely to identify when someone is being truthful and when they're not.