About the Book
In a Digital world where selfies are the norm rather than the exception, developing, managing and maintaining a strong, authentic personal brand that aligns with your professional goals is a must. This holds true for anyone serious about their career whether you are a consultant, corporate executive, director, professional salesperson, musician, artist, designer, engineer, writer, recruiters, job-seeker or business owner. In this second Digital Marketing book in a series of Branding and Sales books by author, consultant and trainer Jasmine Sandler, How to Brand Yourself Online Like a CEO, the reader is given a manual on how to build, grow and protect an online brand that is geared towards total career success. In this manual for personal branding online, you will learn: *How to Identify Your Own Personal Brand *How to Position Your Personal Brand *How to Determine Your Brand Messaging *How to Commit to Your Personal Brand Content *How to Get Into the CEO Role There are also specific guidelines for each type of professional. This book is meant to be actionable. There are worksheets for you to complete, questions for you to answer and homework for you to do. So get ready to create your own powerful, engaging, inspiring personal brand online and learn How to Brand Yourself Online Like A CEO ABOUT JASMINE SANDLER Jasmine Sandler is passionate about Digital Marketing. She is even more passionate about helping people attain their professional goals and dreams. With over 15 years senior level Digital Marketing consulting, speaking, training experience, she knows a whole lot about using the web to drive business. She has made a practice of creating and nurturing powerful Personal Brands online, from artists to CEOs, helping them to leverage tools like Blogs, SEO, Social Media and Content Marketing to drive awareness and target engagement around their businesses. Jasmine Sandler is the Founder and CEO of Agent-cy Online Marketing, an Online Branding Agency in NYC. She is a lead Digital Marketing Consultant and Trainer for clients around the world. Read more about the author at www.jasminesandler.com
About the Author: Jasmine Sandler is an Internet Marketing industry awarded global keynote speaker, trainer, author and consultant in Digital Marketing and Social Selling for global organizations. She is the Founder and CEO of Agent-cy Online Marketing, an Online Branding agency, specializing in SEO since 2006. Jasmine has been named (2012, 2013, and 2014) as a Top 40 Global Digital Marketing Strategist in the industry, Top SEO consultant on Twitter and Top 17 Digital Influencers in Content Marketing. She has over 15 years' client Digital Marketing experience in helping corporations use the web to drive online visibility and generate leads that have resulted in new business. As the lead Digital Marketing Strategist for Agent-cy Online Marketing, Jasmine has led online marketing programs in Web Design, Web Development, Search Engine Optimization, Pay per Click Advertising and Online Marketing Campaigns, Social Media Marketing Strategy and Online PR for B2B professional services companies. Jasmine consults for CEOs around the world in the area of Online Personal Branding for C-levels and Sales Directors for over 5 years. Through her own developed process, she has helped global executives build, grow and protect strong online reputation that have led to developed new business for their organizations. As a Digital Marketing Trainer, Miss Sandler has developed and delivered workshops to corporations in the areas of: SEO Basics, Advanced SEO Marketing Techniques, Lifecycle Marketing, Online PR, B2B Social Selling, B2B Social Media Marketing Basics and LinkedIn Sales. Particularly on LinkedIn, Miss Sandler is well known by LinkedIn and by business professionals around the world for her training programs in LinkedIn Sales. Jasmine is a LinkedIn Author of "Branding & Sales: The LinkedIn Way", a manual for using LinkedIn for Selling, as well as multiple papers, reports, whitepapers and presentations on the subject. She has been interviewed and is a regular contributor on the subject of B2B Social Marketing and Sales to WPIX, NBC, PRNEWS Digital Guidebooks, SES Global Conference, OMMA, The New York Times and other B2B media. Jasmine is a regular lead contributing writing to Fast Company, LinkedIn Pulse, ClickZ.com and SearchEngineWatch.com on Social Media and LinkedIn Marketing. Information on her Digital Marketing Services can be found at: http: //www.jasminesandler.com
