How to Run a Successful Design Business and How to Market Design Consultancy Services
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How to Run a Successful Design Business and How to Market Design Consultancy Services

How to Run a Successful Design Business and How to Market Design Consultancy Services


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About the Book

This two volume set includes Shan Preddy's two 'must-have' professional practice guides for designers: How to Market Design Consultancy Services (Second Edition) and How to Run a Successful Design Business. Many design companies, the world over, are small businesses, with 75% employing fewer than 10 people full-time, and with a very variable level of profitability. Although their design skills are excellent, they need - with some notable exceptions - guidance on running their businesses. Shan Preddy's two books provide just that: concise, pragmatic, advice from an author team with experience that spans all sectors of design; everything a design company owner needs to know, including, among other areas: [ Creativity: keeping it fresh; [ Business legal type, structure; [ Staff recruitment, management, motivation: permanent vs freelance; [ Job management systems; [ Marketing, sales, profile raising, PR, reputation; [ Client relationships, satisfaction, retention, development; [ Fees and negotiation; [ Procurement, rosters; [ Exporting, local vs global offices; [ Legal: IPR, contracts; [ Owning vs renting: property, equipment; [ Lifecycles: start ups, mergers/acquisitions, business sales, retirement/exit; [ Top tips from successful design companies: 'How we did it'; [ Useful non-commercial UK and worldwide organisations (eg Design Council; DBA, D&AD, CSD, BDI, RSA, Design Partners, PDA, DMI etc).
About the Author: Shan Preddy is a Partner at Preddy&Co which specialises in business development consultancy for design firms and training for their staff. Her professional affiliations include the Chartered Institute of Marketing and the Marketing Society, where she is a Business Leader. She is a member of the Institute of Directors, an Elected Associate of D&AD, a Fellow of the RSA and an accredited consultant on the DBA Experts Register. In addition, she is a regular speaker at, and chair of, design conferences and a skilled awayday facilitator. Throughout Europe, many leading design firms have benefited from Shan's expert business advice, and thousands of design professionals have read her books and participated in her popular masterclasses.


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Product Details
  • ISBN-13: 9781409421481
  • Publisher: Taylor & Francis Ltd
  • Binding: Multiple copy pack
  • Height: 248 mm
  • No of Pages: 694
  • Spine Width: 0 mm
  • Width: 171 mm
  • ISBN-10: 1409421481
  • Publisher Date: 01 Mar 2011
  • Edition: New ed
  • Language: English
  • Returnable: N
  • Weight: 503 gr


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