Communicating successful medical messages is all about knowing what to write and what not to write. This comes from knowledge and understanding of both the science and the target audience. How to write clear medical messages provides easy to understand practical information that will help you communicate clear, accurate and easy to understand messages to your target audience. When you are certain that your message is important and worth sharing, you need to define and understand your target audience. You need to establish what they know and what they need to know before you plan what to communicate. To ensure that your message achieves its purpose it is not only important to know what to communicate. It is just as important to know what not to communicate. This book offers valuable advice about how to ensure that your audience receives and understands your message and that it leads to the desired effect - no matter what you initially intended it to be.
About the Author: Patrick Wulf Hanson is a dedicated scientific and medical communicator and project manager who has worked within the field of medicine/science and research in Denmark, Sweden and USA for over 20 years. Patrick has always been able to concretely interpret and describe the most complicated inner workings of the human body and other scientific organisms in a simple and understandable way. Patrick is often invited to evaluate complex medical and scientific topics where he takes pride in exploring and answering questions about the nature of complex scientific subjects. Patrick spent six years in the pharmaceutical industry where he worked with both drugs and devices in Regulatory Affairs, Product Safety and Corporate Branding. In his work, he has covered everything from planning and writing peer reviewed articles, newsletters, detailing and brochures for marketing to more complex medical translations and strategic global projects related to communication concepts with regulators and other authorities. Patrick's experience also includes being responsible for developing and managing interdisciplinary medical information within all therapeutic areas as well as establishing contacts to the leading KOLs in all therapeutic areas. This has further strengthened his medical and scientific knowledge and understanding. Besides publishing a number of peer review articles, as a scientist Patrick has also planned, developed and managed training courses, e-learning concepts and a large quantity of other forms of scientific projects.