Hyundai Way Book by Donald G. Southerton - Bookswagon
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Hyundai Way

Hyundai Way


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About the Book

In the wake of the recent accomplishments of the Hyundai Motor Group and respectively the Hyundai Motor and Kia Motors brands a question is often raised, "What makes Hyundai so successful?" As author, i tackle this question from a cultural perspective, leaving aspects of such as sustainable production networks, ever changing consumer appeal and brand image staying power for my colleagues in the industry. My objective for Hyundai Way: Hyundai Speed is simply to share insights into the Hyundai Motor Group-a unique inside view of a unique corporate culture. In addition to the growing number of Hyundai and Kia Motors enthusiasts wishing to learn more about the carmaker, i see several target audiences for the book. First for the global teams working for the Hyundai Motor Group and its affiliates, Hyundai Way: Hyundai Speed will build upon their current experiences, while providing new understandings. A second audience is firms and vendors providing services or products to the Hyundai Motor Group. This book will be beneficial in strengthening and maintaining the relationship. A third readership is companies with significant Korea-based business. Although the book offers specific insights into Hyundai Motor, the broader content can apply to many Korean firms in sectors outside automotive.
About the Author: With over 35 years' experience, Don Southerton is the definitive authority on Korean-facing global business, strategy, branding and market entry--from automotive, golf, retail, and QSR/ food sectors to New Urbanism and Green technology. Building on a life-long interest in Korea and the rich culture of the country, Southerton has authored numerous publications with topics centering on culture, new urbanism, entrepreneurialism, and early U.S.-Korean business ventures. Southerton also extensively writes and provides commentary to the media on modern Korean business culture and its impact on global organizations.


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Product Details
  • ISBN-13: 9781495968723
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 70
  • Series Title: English
  • Sub Title: Hyundai Speed
  • Width: 152 mm
  • ISBN-10: 1495968723
  • Publisher Date: 01 Mar 2014
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 5 mm
  • Weight: 159 gr


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