iCommunications Book by Benjamin Gust - Bookswagon
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iCommunications

iCommunications


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About the Book

In den letzten Jahren hat sich die Medienwelt grundlegend verändert. Hatten es Medienschaffende vor nicht allzu langer Zeit vor allem mit den drei klassischen Medien Zeitung/Magazin, Hörfunk und TV zu tun, nimmt das noch junge Medium Internet eine immer größere Rolle ein und scheint die anderen Medien sogar langsam aber sicher von der Bildfläche zu drängen. Kurz: Das Internet stellt die Medienlandschaft komplett auf den Kopf. Wir bekommen unsere Informationen nicht mehr nur per Zeitung, TV oder Radio - wir finden sie online: YouTube zeigt uns die aktuellsten Clips, unsere Freunde bei Facebook oder Twitter halten uns über alles andere in Echtzeit auf dem Laufenden - viel schneller, als es eine Zeitung kann. Besonders eine Generation rückt dabei immer mehr ins Blickfeld der Medienschaffenden: Die Digital Natives, die erste Generation des Internets. Sie sind mit den neuen Medien aufgewachsen und verstehen es wie keine andere Generation sich live zu informieren. Sie sind die neue Zielgruppe der Medien und damit auch der Public Relations. Was genau aber zeichnet diese Generation und ihre Mediennutzung aus? Was sollte ein PR-Manager heute für seine erfolgreiche und ganzheitliche PR-Arbeit beachten? Welchen Stellenwert nehmen die bisherigen Instrumente der PR ein? Und: Welche neuen Online-Tools können für moderne Kommunikationsarbeit eingesetzt werden. All diese Fragen beantwortet Benjamin Gust leicht verständlich und auf den Punkt gebracht - sowohl für PR-Profils, die ihr Wissen im Online-Bereich auffrischen wollen, als auch für kleinere Unternehmen und Laien, die sich ein Bild von den neuen Möglichkeiten der günstigen Social-Media-Kommunikation machen wollen.
About the Author: Benjamin Gust ist studierter Journalist und PR-Berater - beides vor allem im Bereich der neuen, digitalen Medien. Während seines Studiums in Deutschland, den USA und Großbritannien hat er das Potential der damals noch langsam aufkochenden Social-Networks und des Web 2.0 erkannt - und seinen Schwerpunkt konsequent auf diese neuen Aspekte der theoretischen und praktischen Kommunikations- und Medienarbeit im Netz gelegt. Gearbeitet hat er in diesen Bereichen bereits für international agierende Unternehmen wie die Deutsche Telekom oder Fressnapf.


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Product Details
  • ISBN-13: 9783842854086
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Weight: 195 gr
  • ISBN-10: 3842854080
  • Publisher Date: 17 Feb 2011
  • Height: 254 mm
  • No of Pages: 74
  • Series Title: German
  • Sub Title: Der Einfluss der Digital Natives und des Internets auf die PR
  • Width: 178 mm


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