Icons of Business [2 Volumes] Book by Kateri Drexler
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Icons of Business [2 Volumes]

Icons of Business [2 Volumes]


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About the Book

The huge popularity of The Apprentice reflects the degree to which business has emerged as a primary force in popular culture. Not surpisingly, what it takes to succeed in the cutthroat corporate environment is not unlike show business--strong ego, ability to withstand rejection, creativity, and risktaking, to name a few of the requisite qualities. Icons of Business presents 24 entrepreneurs, corporate executives, and mavericks whose influence extends beyond business into society at large. From Martha Stewart to Ben and Jerry, Bill Gates to Anita Roddick, Icons of Business offers indepth profiles of the business leaders whose names and products have become household words. Each profile includes discussion of the subject's background, career, accomplishments, supporters and detractors, and lasting influence.


About the Author:

Kateri Drexler is a freelance writer and editorial project manager, specializing in books and teaching/research materials for the educational and training markets. She is also President and Founder of WestSlope IT, Inc., a research and consulting firm in technology training, market analysis, and advertising. She has served as a professor of business administration and marketing at the University of San Francisco in Quito, Ecuador, and has taught business courses at the University of Colorado Graduate School of Business, and has served in a variety of management, marketing, and consulting positions. She is the author or coauthor of several textbooks, including Strategies for Active Citizenship and Keys to Business Success.


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Product Details
  • ISBN-13: 9780313338625
  • Publisher: Greenwood
  • Publisher Imprint: Greenwood
  • Depth: 44
  • Language: English
  • Returnable: Y
  • Spine Width: 43 mm
  • Weight: 1500 gr
  • ISBN-10: 0313338620
  • Publisher Date: 30 Dec 2006
  • Binding: Mixed media product
  • Height: 261 mm
  • No of Pages: 544
  • Series Title: Greenwood Icons
  • Sub Title: An Encyclopedia of Mavericks, Movers, And Shakers
  • Width: 180 mm


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