ICT w marketingu by Alexander Oshunloye - Bookswagon
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ICT w marketingu

ICT w marketingu


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About the Book

Firmy wciąż nie osiągają swoich celów, pomimo postępów w marketingu ICT. Technologie ICT, takie jak CRM, ERP i Intranet są uważane za ważne dla tworzenia przewagi konkurencyjnej. Pomimo ich szybkiego tempa wdrażania, tylko kilka badań, glównie z literatury informatycznej (IT) i inżynieryjnej, zostalo poświęconych odkrywaniu czynników, które wplywają na dyfuzję nowych technologii informacyjnych i ich wlaściwe wykorzystanie w organizacji. Podobnie, badania empiryczne dotyczące wplywu dyfuzji ICT i ich wlaściwego wykorzystania w organizacjach wydają się ograniczone. Internet jako narzędzie biznesowe zawdzięcza swoją popularnośc obecnej wielkości i perspektywom wzrostu, a także atrakcyjnej demografii. Potencjal Internetu jako skutecznego kanalu dla reklamy i marketingu jest przytlaczający, ale nikt nie jest pewien, jak go wykorzystac do tych dzialań. Dlatego też niniejsze opracowanie jest próbą wypelnienia tej luki badawczej. Wyniki i analiza pokazują, że badane firmy korzystają z ICT w ich marketingu, ale nie zmaksymalizowane. Badanie wykazalo, że większośc firm posiada dzialającą stronę internetową, ale bardziej zaawansowane wykorzystanie strony internetowej nie zostalo jeszcze osiągnięte.


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Product Details
  • ISBN-13: 9786203364873
  • Publisher: Wydawnictwo Nasza Wiedza
  • Binding: Paperback
  • Language: Polish
  • Returnable: N
  • Weight: 199 gr
  • ISBN-10: 6203364878
  • Publisher Date: 05 Oct 2021
  • Height: 229 mm
  • No of Pages: 96
  • Spine Width: 6 mm
  • Width: 152 mm


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