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Identify and Evaluate Advertising

Identify and Evaluate Advertising


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About the Book

What is advertising, and why should you care? Learn how to think critically about advertising. Who created and paid for an ad? What do the people who made the ad want you to do? Why does it matter if a website includes advertising? This book will help you pinpoint and evaluate common persuasive techniques used in advertising, including the bandwagon approach, emotional appeal, repetition, and more.


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Product Details
  • ISBN-13: 9781467752268
  • Publisher: Lerner Publications (Tm)
  • Publisher Imprint: Lerner Publications (Tm)
  • Depth: 5
  • Language: English
  • Returnable: Y
  • Spine Width: 8 mm
  • Width: 165 mm
  • ISBN-10: 1467752266
  • Publisher Date: 01 Jan 2015
  • Binding: Hardback
  • Height: 236 mm
  • No of Pages: 40
  • Series Title: Info Wise
  • Weight: 299 gr


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Identify and Evaluate Advertising
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Identify and Evaluate Advertising
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