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About the Book

Une image forte est l'un des facteurs clés de succès à long terme d'une marque. Après avoir examiné le sens et la fonction d'une marque, cette recherche propose des pistes pour améliorer son image. En particulier, le livre analyse les éléments essentiels à la gestion d'une marque hôtelière à succès. Il évalue les stratégies différenciantes pour rester compétitif et attirer plus de clients. L'accent est mis sur les avantages obtenus en établissant des liens émotionnels et en encourageant les relations à long terme avec les clients. Comme preuve empirique, une étude a été entreprise pour déterminer l'impact que les émotions jouent dans la décision d'achat des consommateurs avec un établissement d'hébergement. Cette recherche serait utile aux professionnels de l'hôtellerie pour mieux comprendre les besoins des clients et prendre les mesures adéquates pour améliorer leurs expériences. Par conséquent, ils seraient en mesure d'attirer des clients plus fidèles, d'augmenter leurs revenus et la notoriété de leur marque.


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Product Details
  • ISBN-13: 9786204022543
  • Publisher: Editions Notre Savoir
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Sub Title: une application à l'industrie hôtelière
  • Width: 152 mm
  • ISBN-10: 6204022547
  • Publisher Date: 20 Aug 2021
  • Height: 229 mm
  • No of Pages: 64
  • Spine Width: 4 mm
  • Weight: 154 gr


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