Impression Management Book by Vazrik Bazil - Bookswagon
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Impression Management

Impression Management


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About the Book

Bücher zum Thema Rede und Redenschreiben gibt es zuhauf. Sie setzen meist Schwerpunkte bei der Vorbereitung, Argumentationstechnik, Körpersprache, oder Erstellung von Manuskripten. Doch nimmt man die Rede als Instrument der Kommunikation ernst, dann erschließen sich neue Perspektiven: Dieses Buch zeigt,
- wie Redner (Redenschreiber) sich selbst so darstellen, dass ihr Auftritt der Organisationskultur entspricht,
- wie einzelne Personen, die oft Reden halten, eine eigene Corporate Identity durch Reden schaffen,
- wie Redner die informative Ebene ihrer Rede mit deren kommunikativer Ebene verbinden,
- wie Redenschreiber die Bilderwelt einer Organisation zusammen mit deren Symbolen, Mythen und Ritualen sprachlich entwerfen, um die Zuhörer emotional zu gewinnen.
Das erste Buch, das zeigt, wie Organisationen eine Redekultur entwickeln, die ihrer Selbstdarstellung oder Corporate Identity entspricht.


About the Author: Dr. Vazrik Bazil ist Referent im Deutschen Bundestag. Er berät Unternehmen, politische Organisationen und Agenturen zu den Themen Impression Management, schriftliche Kommunikation und Rede.


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Product Details
  • ISBN-13: 9783409127400
  • Publisher: Gabler Verlag
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 164
  • Series Title: German
  • Sub Title: Sprachliche Strategien Für Reden Und Vorträge
  • Width: 170 mm
  • ISBN-10: 3409127402
  • Publisher Date: 13 May 2005
  • Edition: 2005 ed.
  • Language: German
  • Returnable: N
  • Spine Width: 9 mm
  • Weight: 331 gr


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