The Indestructible Brand Crisis Management in the Age of Social Media
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The Indestructible Brand Crisis Management in the Age of Social Media

The Indestructible Brand Crisis Management in the Age of Social Media


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About the Book

Venke Sharma is a Consumer Strategist and Marketing practitioner, recognized by SAP as India’s Most Influential Digitalist Thought Leader in the domain of marketing (2015). He had begun advocating digital brand strategy at a time when most brands didn’t even have websites, and he built Tribal DDB India, one of India’s first digital agencies. He subsequently built Leo Burnett’s integrated marketing services agency Arc Worldwide (India); under his leadership, the agency won Cannes Lions for campaigns on Luxor (first Cyber Lion from India) and Tide. During his stint in Jakarta as Leo Burnett’s Head of Digital, he set up the social media practice for Samsung and Coca Cola Indonesia. In a career spanning 20 years, he has championed breakthrough creative thinking with big ideas to build brand demand for clients such as P&G, McDonald’s, Citibank, British Telecom, Air France–KLM, Carrefour, IIM Ahmedabad, HDFC Bank, Commonwealth Bank, Philip Morris, Reliance, Madura Garments, etc. He believes that deep understanding of consumers is key to unearthing actionable insights that shape business outcomes. Venke lives in Mumbai with his wife Haripriya and daughter Anupama. He practices Sahaja Yoga meditation and is also a swimming enthusiast. Hushidar Kharas is a passionate marketeer and technophile. He has built campaigns for large customer brands over the last 10 years. After a stint at the Future Group, working on the personal care brand Wild Stone, he moved to Yum Restaurants India where he built the digital and customer engagement practice for KFC India from scratch. His work on the launch of KFC WOW resulted in a Webby, an international award.


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Product Details
  • ISBN-13: 9788196010041
  • Publisher: KBI Publishers (A Unit Of Kabdwal Book International)
  • Binding: Paperback
  • Height: 12.7 mm
  • No of Pages: 142
  • ISBN-10: 8196010044
  • Publisher Date: 28 Jan 2023
  • Edition: First Edition
  • Language: English
  • Weight: 127 gr


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The Indestructible Brand Crisis Management in the Age of Social Media
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