One of the world's most prolific creative industries, the Indian movie industry
has received scant attention for its spirit of enterprise. Indian Movie Entrepreneurship
addresses this omission.
For many readers, it might come as a surprise that the Indian movie industry is
not just Bollywood and that it has several regional clusters, which are just as vibrant,
with a significant output. The authors begin by outlining the contours of Indian
cinema and the different regional language hubs that form part of the larger picture.
The reader is then offered a glimpse into the actual process of making a film
from day zero to release day. The key players in the Indian movie ecosystem are
analysed, with the central role of the producer highlighted. Concluding with a look
into the future of the entrepreneurial process in the Indian movie industry, the
authors illuminate the shifting parameters of distribution and exhibition.
Appealing to those interested in understanding the entrepreneurial journey of
the Indian movie industry, the book provides a sneak peek into the business
landscape of India more broadly.
About the Author: Rajeev Kamineni was actively involved in the production, marketing and business
development of 14 movies in the Indian movie industry. He was a member of
the board of the Indo Cine Appreciation Foundation (ICAF), and an organising
committee member of the Chennai International Film Festival (CIFF).
Ruth Rentschler OAM has more than 20 years' experience in services, arts and
cultural management; and leadership in hospitality, the creative industries and academia.
She has similar experience working in governance, management and marketing
in the non-profit sphere at local, state, national and international levels. She was Head
of the School of Management and Professor of Arts and Cultural Leadership at the
University of South Australia.
